• Home
  • About
    • Privacy Policy
    • Write for Australian Women Online
  • Advertise With Us
  • Horoscopes
  • Style
  • Shoe Boutique
  • Weight Watchers

Australian Women Online

Business, career, health and lifestyle content for women

  • Home
  • BLOG
  • BOOKS
  • BUSINESS
  • CAREER
  • COOKING
  • HEALTH
  • LIFESTYLE
    • Automotive
    • Beauty
    • Fashion
    • Pets
    • Relationships
    • Your Home
    • Your Money
  • TECHNOLOGY
  • TRAVEL
    • Discount Holidays
You are here: Home / BUSINESS / Announcing A New Product As A Small Business

Announcing A New Product As A Small Business

January 23, 2019 by Australian Women Online

Share this:

  • Tweet
  • More
  • Share on Tumblr
  • WhatsApp
  • Print
  • Email

Announcing A New Product As A Small Business

Photo by Teemu Paananen on Unsplash

Over the last few years, running a small business has become a much more popular career path for young people. With funding coming from loads of different places, innovation to be made in loads of fields, and new ways to get started in this area popping up all the time, it’s no wonder that so many are falling into this groove. Of course, though, when it comes to launching a product as a small company, most of these new ventures will fail. This process is very difficult, but this post is going to be showing you how exactly you can pull popularity and recognition out of thin air.

Leaks & Teases

This all starts by giving your potential customers a little bit of information. It doesn’t have to be much, with some companies offering as little as a name, but it will be worth making sure that it will have an impact. There are two different routes to follow when you are approaching this; leaks and teases. Leaks are less honest, but will often get more screen time, and involve pretending that data has been stolen and released without your consent. In the case of a tease, this can be handled through your own social media, and will often be a simple post.

Social Media

Like in most aspects of business, social media is an incredibly powerful tool for those launching a new product. You can post on platforms like this for free and as much as you want, while also having the chance to engage with customers. The best use for this during a product announcement is as a channel to provide giveaways. People love to get their hands on something for free, especially when it is a new product. Companies like Oneplus leveraged this very well in their early days, making their entire business model based around people winning the chance to buy their devices.

The Initial Announcement

It won’t take long until the time comes to make an official announcement for your product. This is too big for social media, though, and should be saved for an event like a trade show. With the help of a supplier or two, you should be able to build a great booth at a show like this, giving yourself the chance to share the word about your new product with loads of members of the press. This option works very well because it force you to fight other companies for space. Instead, you will have the chance to work with those around you to make the event and its results better for everyone.

Following With More

When you give your initial announcement, you shouldn’t be giving away all of the information you have. Instead, you should be saving some to give at a later date, providing your customers with more and more as time goes on. This can be handled through social media, but you should also start looking to do press appearances at this stage. Working with online influencers is a great way to handle this, enabling you to get your face out there without having to work with big companies in the process. Having the freedom to choose who you work with is one of the key benefits of working for your own business.

Keeping Up

Finally, as the last area to consider, you’re going to have to make some promises throughout this process. Release dates, features, and prices are all very important to customers. If you get them wrong, it will be hard to get them to trust you in the future, and a lot of businesses fall into this trap. Even if it sounds bad in your mind, it will be worth giving yourself loads of time to handle your launch preparations. Most large companies will try to give themselves at least a couple of weeks of free time between a product being ready and it being released, as you can never tell what might come up along the way.

With all of this in mind, you should be feeling ready to take on the challenge of announcing a product as a small business. Going through this process is easy, but getting recognised is hard, and this means that you will have to put a lot of time into making this work. If you need help to get started properly, it can be worth looking into the idea of a marketing company to work with you as your product comes out. Most people will never go through this, and it makes sense that you may not know how to do it.

You May Also Like:

Filed Under: BUSINESS

Ads by Google
  • Facebook
  • LinkedIn
  • Pinterest
  • Twitter
Advertisement
Magic Men hens night Sydney

New Content

  • The Secret of the Automobile Industry: Aussies can now Sell Car Within 24 Hours
  • 5 Effective Tips To Get Rid Of Your Extra Body Fat
  • Why White Shutters Make A Home Look Modern And Fresh
  • Women, Diversity And The Industries That Need Them
  • Nominate a deserving woman in Blackmores Mercie Whellan Women + Wellbeing Awards 2019
  • Congratulations! You’re having a baby! Don’t forget this one critically important thing
  • Health Hacks that Actually Work
  • Benefits of Marriage Counseling: How it Can Reboot Your Relationship

Popular Content

  • Moore Weekly Stars
  • The 10 Best Side Dishes For Ribs
  • The 4 Best Cooking Oils for Your BBQ
  • Aussie Mums open male escort agency catering exclusively to women
  • Conned by her Boss and then sent to Gaol: Trish Jenkins tells her story
  • Deborah Hutton Talks about designing her Dream Hamptons Inspired Home
  • Advertise with Australian Women Online
  • Signs Your Ex Boyfriend Will Come Back After a Breakup
  • 5 Effective Tips To Get Rid Of Your Extra Body Fat
  • Your Future Face is Not So Pretty if you smoke cigarettes

Australian Women Online © Copyright 2007 - 2018 Deborah Robinson ABN 38 119 171 979 · All Rights Reserved

loading Cancel
Post was not sent - check your email addresses!
Email check failed, please try again
Sorry, your blog cannot share posts by email.