Author and US media personality David Seaman details in a new book, Dirty Little Secrets of Buzz, how anyone can become the mainstream media’s latest flavour of the month.
In Dirty Little Secrets of Buzz: How to attract massive attention for your business, your product, or yourself, veteran PR stunt-planner David Seaman brings a fresh approach to the traditional marketing and PR handbook.
Available in bookstores nationwide in the United States and on the Internet at Amazon.com, this book reveals 61 controversial secrets that “inevitably lead to fame.” These are the tricks regularly used by politicians, celebrities, and powerful businesses to secure media attention.
The book has been featured in The New York Times, International Herald Tribune, and elsewhere. No word yet on when this book will be released in Australia and New Zealand.