Silhouette eyewear has chosen actress Cate Blanchett to represent the brand’s new Titan Minimal Art collection.
Photographed in black and white by renowned photographer Peter Lindbergh, Silhouette’s new campaign features Cate Blanchett wearing the “Titan Minimal Art – The Icon” frames, which were custom-made for the Australian actress.
“Her authenticity and naturalness are both things Silhouette admire in Cate,” explains Silhouette International CEO Arnold Schmied. “It was important to the brand to try and capture the real Cate on the shoot. The rimless aesthetic of Titan Minimal Art means you see things without restriction and that is the idea behind this campaign: you see Cate in a relaxed moment, as she really is.”
This latest collaboration confirms Cate Blanchett’s perennial appeal within the world of fashion, beauty and accessories. Not only does the actress continue to grace the covers of women’s magazines worldwide; she is also the face of the new Georgio Armani fragrance, Si.