The Content Services Code, a new industry code of practice for providers of online and mobile phone content was released on 16 July 2008 after being approved by the Australian Communications and Media Authority on 10 July 2008.
The code says that all content likely to be MA15+ or above must be assessed and classified by trained content assessors, hired by providers of online and mobile content. By requiring content classification assessment, this code assists both children and their parents to make informed choices about what is, or is not, suitable for viewing online or on mobile phones.
The code also includes best practice guidance for providers and hosts of content on how to manage and respond to customer complaints and contains information about online safety and the risks around the use of chat services for consumers.
The Minister for Broadband, Communications and the Digital Economy, Senator Stephen Conroy, said “This is the first industry code under the new Schedule 7 of the Broadcasting Services Act, which commenced in January 2008.”
“The code is an important part of the co-regulatory approach intended by Schedule 7, and is part of the Government’s broader strategy to promote online safety for Australians. Online safety is critical for children to enjoy positive internet experiences, and to protect themselves from danger,” Senator Conroy said.
Consumers can obtain a copy of the Content Services Code from the Internet Industry Association website.