A new global micro-donation app has been launched in Melbourne. The app one7days makes it easier to give to a range of different causes, and provides an opportunity to individuals who aren’t usually engaged with the charity sector, to get involved.
A free app, one7days allows users to easily give $1 a week to charity with the push of a button. This may not seem like much money, but with the collective power of thousands of people around the world doing the same, a significant lump sum donation will be raised for a different charitable project every single week.
Individual donations are capped at $52 a year, making it easy and affordable for almost anybody with a mobile phone to participate. More importantly, the user is not locked in to give $1 every single week. They can choose if and when they would like to give.
Each week one7days will notify app users with a featured “Charity of the Week” allowing people to support a range of different causes without having to limit their philanthropy to just one or two charities.
With studies showing the 18-35 demographic gives least to charity, one7days is being targeted to young adults however, anyone can use it.
The one7days app is headed up by 3 Melbourne-based female entrepreneurs, with proven success in founding and running businesses. They’ve decided to put aside the usual profit-making priorities to do something that will have a long-lasting impact on the world.
The app’s brainchild Amy Eade says “Through our research we have found the main reasons young people admit they don’t regularly donate to charity are that they do not have enough spare income and they don’t know where to start. It’s difficult to choose just one charity that deserves support when there are so many worthy causes out there. There is also an element of guilt around a small donation not being enough to have an impact where it is needed.”
Amy says the one7days app changes this perception, as it demonstrates that there is power in numbers. “Some charities have even told us that they can’t or don’t know how to get younger people to engage, so we really are tapping in to a somewhat elusive market.”
“Of course we hope everyone will use the app, as the more people who do the more impactful it will be. But primarily it is aimed at the younger generation; uni students, those with their first jobs and young families.”
A number of well-known charities are already on board such as World Vision, Oxfam and Action Against Hunger.
World Vision Australia’s corporate partnerships manager Kyla-Jane Rickard said World Vision Australia was excited about one7days raising awareness and funds for community development work being undertaken in disadvantaged communities around the world.
The Melbourne-based team has decided to highlight local organisation Heartfelt as the app’s inaugural charity. Heartfelt comprises volunteer professional photographers from all over Australia, dedicated to giving the gift of photographic memories to families that have experienced stillbirths, premature births, or have children with serious and terminal illnesses.