If you want to see how a tool works or how a product functions, wouldn’t you like to see how that happens through a video instead of simply reading about it?
You get the drift. That’s what your consumers prefer too.
The point? Video is one of the most effective ways to reach out to your target audience. It is becoming more and more popular every day, and the majority of businesses include videos in their marketing strategies.
If you haven’t been utilising videos fully to market your brand, you are missing out on a lot!
But hey, that’s why we’re here! Let’s see how you can effectively promote your business through videos.
Stick till the end; things are about to get interesting!
Define Your Objectives
If you want to offer helpful content to your viewers that can generate leads;
- Highlight the benefits of your products.
- Help your viewers or customers learn about how they can explore items they’ve purchased.
- Identify the needs of your customers and use videos as a medium to communicate with them.
Frequent content posting will help build trust in your product and validate your brand’s value. It will also make the viewers look forward to your next content.
The point: Make them used to your content, then create a need and finally push your product to see more sales.
Optimise Your Videos
It is crucial to optimise the videos you publish on Facebook, Instagram, and Youtube to increase the reach. Use long-tail relevant keywords in the titles and descriptions of your Youtube videos.
Various search engines like Google and YouTube pick these keywords to show your video higher in search results.
Make Sure That Your Videos Are Short and Concise
Here’s the hard fact – the attention span of viewers is decreasing every year. So, short videos that talk business reap in more watch time and more attention span.
However, there are exceptions, such as educational tutorials and instructional videos. If your goal is to introduce your company or product to your viewers, it’s better to limit your videos to 5 minutes.
Maintain one theme for every video to ensure effective communication of your message to your target customer.
Everybody loves stories. So, offer an insider’s view of your company in your videos. Try to showcase the diverse aspects of your business and the talented people that work for you.
Capture a day-in-the-life in your company’s Instagram story or post a short meeting and greet with employees on your social channels.
The bottom line – try to give a face to your brand, and add authenticity and personality to the content you share with your viewers.
One of the most effective ways to increase engagement and make your brand more accessible is to respond to your customers’ most asked concerns.
Utilising videos to address frequently asked questions regarding your company can help you reduce the time needed for troubleshooting and support email and remove barriers for your staff.
Utilise the Potential of Testimonial Videos
Testimonials are crucial to promoting your business. Moreover, video testimonials are more effective than written testimonials.
Encourage your satisfied customers to create short videos about your products or services to share their experiences with your company. You can embed these testimonial videos on your official site and social media pages.
Include a Call-to-Action
Make sure that all your videos contain a call to action in the final segment of the video. You can invite viewers to go to your website, request a trial, like your page on Facebook, or do whatever you’d like from them.
To add emphasis, add your contact details in the description of the video.
The process of creating videos for your business requires talent, time and funds. The thing is, videos resonate amazingly well with viewers. They can drive higher sales, boost customer experience, foster customer education, build customer retention, and promote brand recognition.
However, make sure you protect your videos from being copied by individuals or competitors. If such a case arises, copyright lawyers can help you claim what’s yours.