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AVATAR has smashed TITANIC’S long standing record at the Australian box office, to become the number one film of all time. Taking just 22 days to break the previous 12 year record for TITANIC which grossed A$57.65 million, James Cameron’s AVATAR reached A$58.8 million last night.
Since the film’s release on 17th December 2009, AVATAR has broken numerous records at the Australian box office including: fastest film to reach A$30, A$40 and A$50 million milestones; and the biggest Christmas Day, Boxing Day and New Years Day (for a film not opening on that day).
AVATAR is also the biggest 3D release in Australia with 78% of its total revenue generated from 3D cinemas.
Globally, AVATAR’s box office performance continues its phenomenal run. AVATAR’s global earnings to date are US$1.14 billion, overtaking THE LORD OF THE RINGS: THE RETURN OF THE KING’s box office milestone of US$1.12 billion, to make it the 2nd highest grossing film in the world.
In the US, where the film has grossed a total of US $374.4 million, James Cameron has been nominated by the Directors Guild Of America for Outstanding Directorial Achievement in a Feature Film, considered a forerunner for the Academy Awards. He has also been nominated for a Golden Globe Award for Best Director, alongside the film’s other nominations for Best Motion Picture (Drama), Best Original Score and Best Original Song.
James Cameron, the Oscar®-winning director of “Titanic,” first conceived AVATAR 15 years ago, when the means to realize his vision did not exist yet. Now, after four years of production, AVATAR, a live action film with new special effects, delivers a fully immersive cinematic experience, where the revolutionary technology invented to make the film disappears into the emotion of the characters and the sweep of the story.
For further information visit the official movie website at www.avatarthemovie.com.au
Source: Twentieth Century Fox