Beauty: 5 Things you need to know before going Red this Summer

With celebrities like Molly Sims, Drew Barrymore, Katy Perry and many more, going ginger, RED is the hottest colour of Summer 2015. But it’s not only celebrities that are loving red; the trend has well and truly trickled down to the masses, and Aussie brand Buderim Ginger, has launched a nation-wide search for Australia’s Hottest Ginger, which has already received thousands of entries and a cult social media following.

Look no further than the blitz of celebrities trying their hand at a fresh dye-job in recent times; from Molly Sims and Drew Barrymore to the likes of Vanessa Hudgens and hair-chameleon Katy Perry.

In light of the Rise of The Red, John Frieda’s International creative consultant and celebrity stylist Harry Josh shares his exclusive tips for anyone considering a glorious copper mop – and who wouldn’t trust someone that has touched the coveted heads of Cameron and Gwyneth?

Whether you want to look like Julianne Moore or Ginger Spice, here are 5 things you need to know before going red:

1. Make sure to have a clear idea of exactly what you want

Most of us have been there; a casual trip to the hairdresser for a ‘trim’ that ends in scissor-induced tears and a surprise bob. Especially when going red, make sure to be very clear about what it is that you want. Or better yet, take a photo. This way you reduce the risk of asking for cinnamon and walking out with orange peel…

2. You can bet that it will be high-maintenance

To go Ginger is a commitment you must be prepared to make. Why? Red-pigments are more likely to wash out in comparison to any other hair colour, therefore vibrancy is lost more than other shades. This is because red pigments are the smallest so every time a redhead washes her hair, the pigments escape. But don’t let this turn you off; if you can put in the effort then I promise it will be worth it.

3. Not all shades suit all skin-tones

Before you start dreaming of cherry-cola locks, look at your current skin and hair tones to figure out which shade of red your hair will likely go when dyed. I think everyone can have a hint of red, but be very wary of doing anything too far from your natural colour. If you’re blonde, you might try a strawberry highlight, or a brunette may want a hint of auburn depending on whether or not you have a cool or warm skin tone. Never underestimate the significance of tones – this is where most redhead wannabe’s go wrong.

4. Use appropriate after-care like it’s your religion

Using the correct products post-dye is absolutely essential for up-keep, and I can’t stress this enough for redheads. Since red hair is even more difficult to maintain than brunette or blonde, always use a colour-protecting shampoo and conditioner to lock in colour for longer (such as John Frieda’s Radiant Red® Colour Protecting Shampoo and Conditioner). The products help to protect red hair from fading, and also from other issues prone to redheads.

5. Your make up and wardrobe might have to change too

Once you’ve successfully gone red, you might need to spend some time reflecting back on art class to make sure your wardrobe and makeup complement your new colour.

Freshly dyed redheads must keep away from almost all icy pastels, yellows, greys and stark whites. And don’t even stand near an orange dress if you have red hair. But on the flip side, green hues look stunning on all redheads, as do navy, purple and most earthy tones. Reds also work well, as long as you match your tones right.

For more information about, or to enter Buderim Ginger’s search for Australia’s Hottest Ginger, visit http://www.thegingernet.com/