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You are here: Home / HEALTH / 7 Day Brain Fitness Challenge

7 Day Brain Fitness Challenge

21 April 2010 by Deborah Robinson

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Recent studies indicate that blueberries can assist with maintaining brain health and memory. Prove it yourself by taking the Sunraysia 7-Day Brain Fitness Challenge. It’s free to participate and the first 300 people to sign-up for the 7 day challenge at www.sunraysia.com will receive a week’s supply of Sunraysia Blueberry Juice (2 x 750ml bottles) absolutely free!

The 7-Day Brain Fitness Challenge includes seven brain-boosting activities, most of which can be completed in less than 15 minutes, such as doing a crossword or learning a phrase in a different language.

Dubbed the brain berry¹ by nutritionists, blueberries have earned a reputation as the new ‘superfood’ based on their rich quantities of phenolic antioxidants such as anthocyanins.

Consumption of diets rich in antioxidants and anti-inflammatory polyphenolics, such as those found in fruits and vegetables, may lower the risk of developing age-related neurodegenerative diseases. Research suggests that the polyphenolic compounds found in berry fruits, such as blueberries and strawberries, may exert their beneficial effects either through their ability to lower oxidative stress and inflammation or directly by altering the signaling involved in neuronal communication, calcium buffering ability, neuroprotective stress shock proteins, plasticity, and stress signaling pathways.

A recent study, Blueberry Supplementation Improves Memory in Older Adults, published in the Journal of Agricultural and Food Chemistry in early 2010, illustrated the emerging benefits for consuming blueberry juice, stating that the polyphonic compounds in blueberry juice may play an important role in brain functioning and in particular memory.

Laboratory tests conducted by the USDA Human Nutrition Research Centre have shown a diet rich in blueberries can improve motor skills and reverse the short-term memory loss associated with ageing. The antioxidants found in blueberries protect brain cells from damage and increase their ability to transmit signals.

Take the brain test at the start of the week and then again at the end to see the results after you’ve consumed a glass of Sunraysia Blueberry Juice each day for 7 days.

After taking the 7-Day Brain Fitness Challenge you may see little differences, like not forgetting where you put the car keys, putting a name to that face, or remembering what you went to the supermarket for in the first place! In the office, a glass of blueberry juice each day could help you stay sharp and perform with an edge.

I’ll be taking the 7 Day Brain Fitness Challenge myself and sharing the results with all our readers at Australian Women Online. There will also be an opportunity for participants to their results from the 7 Day Brain Fitness Challenge on the website.

For more information or to sign up for the 7 Day Brain Fitness Challenge visit the website at www.sunraysia.com

References:
1. Including James Joseph, PhD, lead scientist in the Laboratory of Neuroscience at the USDA Human Nutrition Research Center on Aging at Tufts University.

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