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Beautyheaven.com.au, Australia’s leading online beauty portal, has appointed Alicia Pyke as Editor.
With more than a decade’s experience as a beauty and style writer, including roles at The Courier-Mail and
The Daily Telegraph, Pyke brings a wealth of knowledge and experience to the beautyheaven team.
“We are delighted to welcome Alicia and her extensive experience, journalistic merit and vast beauty know-how,” said Jackie Maxted, Managing Director of beautyheaven.com.au
Having worked freelance for the past two years, Pyke has contributed to reputable titles such as Shop Til You Drop, Cosmopolitan, Slimming & Health and The Australian amongst others.
“Having simultaneously fallen in love with the world of beauty and the Internet around the same time, the chance to become Editor at beautyheaven.com.au was simply too exciting to refuse,” said Pyke.
Working alongside Editorial Assistant, Sarah Macrae and National Advertising Manager, Laina O’Donnell, the beautyheaven team will continue to deliver the latest beauty news, advice, reviews, tips and tricks faster than you can say ‘I need my daily beauty fix’.
Pyke lists her desert island essentials as an indulgent eye-cream, versatile lip gloss, reliable SPF30+ and a high speed wireless connection proving she is as much a beauty junkie as the 80,000 (and growing) visitors of beautyheaven.com.au.
“Our visitors are the heart and soul of beautyheaven.com.au and I look forward to sharing with them the very best tips, tricks and trade secrets while expanding my repertoire with their experiences,” she said.
“That’s the joy of online beauty journalism after all, information flows both ways and the immediacy invites on-going interaction.”
Kelly Barriball