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Australian women look to blogs. Blogging and Facebook are two of Australia’s favourite ways to connect online, according to a new survey of women across the country.
Blogs and social media are increasingly informing Australian women's purchasing decisions and business strategies, according to the results of a new survey.
The Brand Meets Blog and Mum PM poll, which was completed last month by 708 respondents, indicates that Australian women have wholeheartedly embraced all forms of social media.
In fact, the Australian Women and Social Media 2011 Survey showed that 34 per cent of Australian women spend between one and two hours on social networking sites every day.
However, Facebook remains the most popular way to connect – and 65 per cent of survey respondents indicated that their personal Facebook account is where they spend the majority of their social media time.
Reading and writing blogs, keeping up with Twitter feeds, YouTube videos, viewing company Facebook fan pages, Google+ and LinkedIn were also identified as popular social media activities among Australian women.
The survey also suggests that we are increasingly looking to reviews from our peers before we make purchases.
An estimated two in every five women seeks out product reviews on blogs before buying something new, while 68 per cent of readers who keep up with blogs have bought something based on a favourable review.
Social media, according to the poll, is also playing an increasingly important role when it comes to informing business decisions and making connections with potential customers or clients.
Of those who don't have a business blog already, 28.6 per cent expressed an intention to begin one.
The survey indicates that blogging could be seen as an increasingly important way of communicating. Three in every four respondents suggested that the way they feel about their life has been changed by a blog or blog post.
And while Facebook continues to be the most popular way for a business to get its brand into the social media space, this is trailed closely by LinkedIn profiles and corporate Twitter handles.
As we become increasingly comfortable with the web, it makes sense that online shopping and online education were identified as two of the five key "industries to fly" in 2012, according to IBISWorld.
Online shopping, according to projections from a report published on January 4, is expected to experience 10.2 per cent growth in 2012, while online education revenue is likely to increase by 10.6 per cent.