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Last night Dress for Success Sydney (DfSS) celebrated 100 Years of Power Dressing, raising over $70,000 in the process, to help women in need to achieve economic independence. The event, celebrated women’s empowerment while exploring the meaning behind the outfits from the last 100 years of fashion.
Held at David Jones Castlereagh Street, the event provided a rare insight into Charlotte Smith’s esteemed Darnell Collection, showcasing beauties from the early 20th century to 2016, while exploring the role of innovation and technology.
Modelled by some of Australia’s most loved celebrities and personalities, the star studded line-up included author and human rights advocate Tara Moss, former world surfing champion Layne Beachley OAM, fashion stylist Donny Galella, Getaway’s Catriona Rowntree and many more. Models were dressed in a selection of garments including pieces from fashion’s game-changers Chanel, Pucci, Dior, Valentino, Versace, Vivienne Westwood and Mary Katrantzou.
Speaking on the night, Dress for Success Sydney’s CEO Ursula McGeown said the money raised from the 100 Years of Power Dressing event would help support women in need to achieve economic independence.
“More than 100,000 women are seeking employment in NSW, with countless more underutilised or underemployed. So many of these women struggle to support themselves and their families and often the only thing standing between them and an improvement in their circumstances is a chance,” Ursula said.
“It’s thanks to events like 100 Years of Power Dressing and the ongoing support of our volunteers, sponsors and partners that we are able to give women a chance. Over the past 12 months alone we have assisted over 1,100 women through career support programs, have dressed more than 2,200 women and conducted more than 115 career support workshops.”
Ursula added, “Innovation and fashion really came to life with the support of Charlotte Smith owner of the Darnell Collection and curator of the event, the team at Rimmel London who created individual makeup looks for each decade and Wildlife Studio who styled the hair to perfection.”
Earlier this year, DfSS helped its 10,000th client. Clients come via referral from more than 500 community partner organisations. This includes domestic violence agencies, homeless shelters, job training programs and employment agencies, among many others.
DfSS has also recently been named a finalist in the prestigious Telstra Business Awards. The winners of the NSW Telstra Business Awards will be announced on Friday 29 July, and will join 2016 Telstra Australian Business Awards in Sydney on Friday, 26 August 2016.
To donate to women in need visit the Dress for Success Sydney website: www.dfss.org.au