Get the Look: Shapewear a big hit at American Music Awards

Shapewear as Outerwear was big on stage at this year’s American Music Awards with Fergie, J Lo and Carrie Underwood giving the look their own special twist while Lady Gaga (pictured) took the fashion she pioneered to a new level.

The style, first championed by daring fashionista Lady Gaga, is now regularly seen on starlets like Lily Allen who favours big knickers instead of pants, Rhianna who favours the bodysuit and tailored blazer and Scarlett Johanson who pairs her bodysuit with 1940s style pencil skirts.

Those who are keen to be ahead of the trend here in Australia, will be delighted to know that Dr Rey’s new range of diamond lace shapewear is now available down under.

Dr. Rey’s Shapewear took the US by storm when it was launched in October 2007, racking up over $1 million in sales in the first weekend.

After the amazing success of his brand of shapewear in the United States, Dr Robert Rey, acclaimed plastic surgeon and star of Dr 90210 on the cable TV show E! teamed up with Australian fashion designer Bruno Schiavi, to develop the new range of shapewear. The Sydney-based designer is a firm favourite among Aussie celebrities including Delta Goodrem and Jodhi Meares.

A favourite with celebrities in the US such as Christina Aguliera, Celine Dion, Katherine Heigel, Halle Berry, Brooke Sheilds, Carmen Electra and Denise Richards, the Dr Rey shapewear collection offers women a unique range of body enhancing garments to help disguise any imperfection and enhance a woman’s natural assets.

Celine Dion used the collection to perfect her look in her latest video clip ‘Taking Chances’. It has also been used as outerwear by the dancers in Usher’s Love in This Club video.

Get the Look at Target
The diamond lace range of Dr. Rey’s Shapewear is available exclusively at Target stores across Australia, and includes high-waisted, thigh shaping shorts, and high-waisted briefs. This sexy new range is designed and engineered using Dr Rey’s key plastic reconstructive secrets and contains microcapsules of aloe vera embedded in the fabric to keep skin smooth and soft.

Other brands of shapewear are also available in Australia including online at www.zodee.com.au

After a decade of researching shapewear, Trinny & Susannah from TV’s “What Not To Wear” believe they have also found the ultimate range of knickers that focus on lifting your bum, flattening your tum, or slimming your thighs. The popular British duo have said these will suck you in and hold you up quicker than any diet or exercise regime. Trinny + Susannah Original Magic Knickers range is available at www.zodee.com.au