• Home
  • About
    • Privacy Policy
    • Write for Australian Women Online
  • Advertise With Us
  • Horoscopes
  • Style
  • Shoe Boutique
  • eFashion
  • Weight Watchers Australia

Australian Women Online

Business, career, health and lifestyle content for women

  • Home
  • BLOG
  • BOOKS
  • BUSINESS
  • CAREER
  • COOKING
  • HEALTH
  • LIFESTYLE
    • Automotive
    • Beauty
    • Fashion
    • Pets
    • Relationships
    • Your Home
    • Your Money
  • TECHNOLOGY
  • TRAVEL
    • Discount Holidays
You are here: Home / NEWS & POLITICS / Ita Buttrose returns to publishing in a digital age

Ita Buttrose returns to publishing in a digital age

12 March 2012 by Australian Women Online

Share this:

  • Tweet
  • Click to email a link to a friend (Opens in new window) Email
  • More
  • Share on Tumblr
  • Click to share on Reddit (Opens in new window) Reddit
  • Click to print (Opens in new window) Print
  • Click to share on WhatsApp (Opens in new window) WhatsApp

Ita ButtroseIta Buttrose has been appointed chairperson of Reddo Media Services, an iPad/tablet-specialist digital publishing start up that she predicts will help change the future of magazine publishing in Australia.

“Magazine publishers are struggling with declining circulations and their revenues are under pressure,” said Buttrose. “The old ways that once served us well are no longer the way of the future. Tablet publishing is a far more cost-efficient, modern way to produce a magazine.”

According to Reddo, tablet publishing is set to boom in Australia. “Forecasts are that by December, there will be well over 3.5 million tablet devices sold in Australia, and around half of all Australians will be using tablets by 2016.”

Reddo maintains it is well placed to provide an outsourced, enterprise-grade tablet publishing solution, suitable for all magazine publishers. It has chosen the Enterprise Agency Edition of Adobe’s Digital Publishing Suite as its platform to create and distribute publications for tablet devices.

Buttrose says that the highly engaging and interactive tablet publishing format offers massive potential not just for publishers of consumer, business to business and trade magazines, but it is also ideal for custom publications, corporate reports, manuals, internal documents, and for government and education publications.

“It’s exciting to be a pioneer in this next important – and for some companies crucial – stage of publishing, an industry that I am passionate about,” she said. “I am excited by what tablet magazines have to offer. I am looking forward to helping established publishers transform their publications for tablet devices. Indeed there is also a tremendous opportunity to launch titles exclusively on tablet.”

Among her many career achievements, Ita Buttrose was the founding editor of Cleo Magazine and the youngest editor of The Australian Women’s Weekly.

In 1981 she became the first women to edit a major metropolitan daily newspaper in Australia when Rupert Murdoch appointed her Editor-in-Chief of the Daily and Sunday Telegraphs.

Buttrose went on to become the first woman Editor-in-Chief of the Sun-Herald and publishing consultant to Fairfax magazines. She was also one of the first women, along with then Australian Women’s Weekly Editor Dorothy Drain, to be appointed to the board of Australian Consolidated Press and the first woman to be appointed to the board of News Ltd Australia.

Reddo founders, Shane Mitchell and Troy Martin must be delighted with the appointment of Ita Buttrose, whose involvement in the startup is sure to go along way towards attracting additional capital, after Reddo successfully completed a first round of capital raising.

Reddo will launch with magazine publishers and corporate clients including Switzer Media + Publishing (RUSSH Magazine), Prime Creative Media, Culture Media, PricewaterhouseCoopers, Jobpac and magazine industry peak body Publishers Australia.

You May Also Like:

Filed Under: NEWS & POLITICS, Uncategorized

  • Facebook
  • LinkedIn
  • Pinterest
  • Twitter

New Content

  • Benefits of Hiring Experts for Your Water Heater Installation
  • How Payment Processing Services Can Help Your Business Grow
  • How to Maintain Breast Milk Supply While Working
  • Streaming Power: How Online Platforms Are Driving Women’s Sports Viewership
  • Why Australian Women Are Rewriting the Rulebook on Everyday Skincare
  • A Season of Power: Women’s Sport Steps Into the Spotlight
  • How Concierge Medicine Empowers Busy Women to Take Control of Their Health
  • Pet Food Australia: The Ultimate Guide to Premium Pet Food for a Healthier, Happier Pet
  • Your Fertility Journey Begins Here: Trusted Care, Expert Guidance
  • New vs. Used Cars: Know the Pros and Cons of Each

Popular Content

  • Moore Weekly Stars
  • How to Maintain Breast Milk Supply While Working
  • Why Sitting Down Too Long is One the Worst Things You Can Do for Your Health
  • Business And Busy-Ness: Running A Company From Home Healthily
  • Not Getting Enough Sleep Will Make Pregnant Women Fat or Obese
  • Is it wise to Buy Property with Family and Friends?
  • Veronika Maine Linear Leaf Tiered Skirt
  • About
  • Fashion: Save Coin with Prom Dresses for Sale Online
  • Sass & Bide Eternal Flame Gathered Sleeve Top Black Gold

Australian Women Online © Copyright 2007 - 2025 Deborah Robinson ABN 38 119 171 979 · All Rights Reserved