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Online shoppers may grab a bargain this Boxing Day without having to battle big crowds. The department store Myer is hoping to woo back customers and face the internet challenge by extending its traditional Boxing Day sale to the online arm of the retailer.
It is meant to be the season to be jolly, but sometimes getting your Chrissy shopping done can feel more like a hassle than festive experience.
And with the big day just around the corner, you may have noticed that the queue at your local department store has snaked its way outside and into the carpark.
But if ticking items off Santa's list is proving all too much there may be a way to still get the gift you want and save money.
This is the message coming from some of the country's major retailers that are hoping to woo customers with the promise of massive discounts and bargain basement prices this Boxing Day.
Fairfax reports that department stores, including Myer, are hoping to win back customers and boost sales figures by offering significant savings on big ticket purchases.
The announcement comes after a year of weakening sales, which has led Myer to announce that it will be closing under-performing stores across the country.
Bernie Brooks, chief executive of Myer, said the brand will launch one of its most aggressive stocktake sales in years in a bid to win back customers.
"I think we know that consumers are finding it pretty hard to part with their money," he told the SMH.
Myer is looking to break the so-called "recessionista" mentality that has swept over Australian consumers and arguably pushed sales down, as locals worry about the knock-on-effects economic problems in Europe and the US will have on domestic markets.
Helping Brooks overcome the problems retailers face when interacting with the newly risk-averse shopper is the company's three pronged marketing and sales campaign.
Building on the headway the brand has already made in the online sphere Mr Brooks hopes to combine both marketing channels to draw customers into Myer stores, as well as the company's 'deals of the day' initiative.
"It will give us, we think, the best results ever. We have spent a lot of time throwing it all out and starting again and it will look different, be different and fits in line with what people do with 'deals of a day' and add a whole new urgency to it," he asserted.
Savvy internet users will therefore be able to track down a deal online and avoid lengthy department store queues, which is a far cry from previous years when discounted items could only be purchased in bricks-and-mortar stores.