In a continent where women buy or influence 80% of consumer purchases but female Creative Directors make up just 6% of the industry, Bec Brideson (pictured) has successfully led two of Australia’s advertising agency hot shops in that role. Now at the age of 37, Bec runs her own advertising agency, VENUS Advertising.
Bec spent her first 12 years as an advertising creative working on Fashion, FMCG and “planes, trains and automobiles.” Literally.
She has worked on car launches for Holden, Mercedes, and Kia. She worked on the launch of a passenger train where she convinced Harry Connick Jnr to star in the campaign. Launched airline campaigns for both Emirates and Qantas. A career highlight was working with the team on the launch of Richard Branson’s Virgin Blue airline brand in Australia, and for the following 3 years.
Capitalising on the figures that women buy or influence 80% of consumer purchases VENUS became Australia’s first creative agency focusing on the women’s market.
Her current clients include The Just Group’s Dotti, 11 high profile shopping centres in Sydney, Melbourne, Brisbane, Tasmania and Adelaide owned by Colonial First State Property Management, the publically listed property RUN Property Management group, De Bortoli Wines and the female gymnasium for women, Contours. They have also bought massive awareness tackling child sex abuse for the not-for-profit charity, ChildWise, and the launch of the SpeakUp campaign.
Bec is a self-confessed workaholic and adept Creative who has received countless prestigious awards both locally and abroad, for excellence in creativity. More importantly she has earned awards and accolades for advertising effectiveness. She has been a judge at both local and overseas award shows.
A visionary and an entrepreneur, Bec was amongst the first to identify the potentials of marketing to women. A renowned authority in this area, Bec is rocking the boat and upsetting traditional Agency status quo by rattling the old boy’s network cages.