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Western Australia’s Bronwyn Butcher (pictured) became one half of a historic double when her Frontline Retail recruitment office in Perth was crowned WA Franchisee of the Year in the Franchise Council of Australia (FCA) MYOB Excellence in Franchising Awards.
Part of the Frontline Recruitment Group, Bronwyn will now compete with Brisbane’s Frontline Retail agency owners Colleen and Mark Hart for the national title to be announced on Saturday 18 October 2008 in Sydney.
The FCA is the peak body for the $128 billion franchise sector in Australia, making the awards the most prestigious in the national franchise industry.
FCA Communications Manager Alex Doran said it was the first time in the award’s history that two states under the one franchise banner would compete for the national title.
In a glowing endorsement, FCA judges said that as a multi unit franchisee “Bronwyn has an absolute passion for providing the upmost motivating culture which is anchored by results orientation and team work. Bronwyn is also committed to her team’s personal development. In fact, each team member has their very own vision board above their desk. Not only does Bronwyn focus on her people but every aspect of their business to achieve excellent results.”
“It is an incredible achievement for the Frontline Recruitment Group as an entire franchise system,” explained Group Managing Director Peter Davis.
“Regardless of what happens from here, the ramifications of such an award will be very positive for all franchisees. Awards such as this will greatly enhance our profile both in the franchise world and to the general public including clients and job candidates. Australia is the most heavily franchised nation in the world with greater than 14% of our gross domestic product coming from franchises. It is a big and serious industry in this country so to have not one but two of our own recognised is a massive achievement,” he said.
The Frontline Group has operated for 13 years and has a network of 34 franchised specialist recruitment agencies across Australia and New Zealand. It is the largest franchised recruitment system in the country. For more information visit www.frontlineretail.com.au