New social networking site for the greater good

This week Worldeka officially launched www.worldeka.com, a social networking site and platform of collaboration for the greater good.

Worldeka founders, brother and sister entrepreneurs Sophie and Charlie Cox, partnered with Landor Associates, one of the world’s leading strategic brand consulting and design firms, to build a brand that would transform the way people think about, and engage with, social networking sites.

While social networking tends to be synonymous with self-promotion, Worldeka’s altruistic manifesto is bold and refreshing – harnessing the collective power of social media to change the world.

Worldeka, which means one world in Sanskrit, is driven by the belief that together we can truly do anything and by connecting people, charities and organisations with common interests and passions, the world becomes smaller and far more can be achieved.

“We strongly believe that collectively people can accomplish anything, so we designed Worldeka to embolden the socially engaged, engender online revolution and to spark offline change,” says
Sophie Cox. “Worldeka is an active, optimistic and inclusive platform so it was important for us to have this tone promoted through its design and communications.”

Mike Staniford, Executive Creative Director of Landor’s Sydney office adds, “In developing the brand strategy with the Worldeka team, it became clear that Worldeka needed a revolutionary spirit if it was to inspire and motivate the actions of others and distinguish itself in an increasingly competitive social networking market. As a brand it needed to be bold, confident and uncompromising to reflect the attitude and passion of people and organisations who believe in harnessing a collective power for good.”

While the platform has only been in development for a number of months and has received very little promotion outside of word-of mouth, Charlie Cox says that people and organisations are already
embracing Worldeka. “We’ve had almost 30,000 unique visitors from over 80 countries, which tells us that Worldeka’s premise is resonating. People realise that being part of a wider movement amplifies their message and is far more effective than trying to make an impact on their own. They’re interested in finding more ways to contribute, and tackling issues collectively makes sense.”

Sophie Cox says that people are also being creative in how they use the site, “Charities are creating dynamic public facing profiles to interact with and attract more members, they’re setting up projects and events and they’re working together. It’s exhilarating to see our tools making a difference whether it’s two small charities putting on an event in London, or ten charities coordinating relief in Africa. Individuals are also using Worldeka to connect with like-minded people, promote campaigns and interact with organisations they’re passionate about. Additionally we’re seeing people mentoring not-for-profits in areas like marketing and web development, starting polls and petitions and uploading all manner of social media – all in the name of bringing about positive change.”

Charities, volunteers, groups, businesses and advocates wanting to learn more can go to www.worldeka.com.

Source: Landor Associates