Dolly Launches Airbrush-Free Issue for Body Image Campaign

DOLLY magazine will show teen girls that not everything is as it seems, creating an entire issue without airbrushing the celebrities and models on the editorial pages – including the front cover.

The airbrush-free June issue (on sale from May 13) is part of DOLLY’s “Heart Your Body” campaign, which encourages teenage girls to realise no-one is perfect and to celebrate their bodies, regardless of shape and size.

Miranda Kerr, Kate Ritchie, Natalie Bassingthwaighte and ROXY pro surfer, Laura Enever are just a few of the inspiring celebrities supporting the “Heart Your Body” campaign and letting girls know that friendship, happiness and confidence are way more important than the way they look.

“I think DOLLY’s ‘Heart Your Body campaign is a great idea – I’m really inspired about getting involved and hope to help in any way I can,” said Miranda Kerr. “Most people understand [images in magazines have been retouched] in theory, but still compare themselves to something that is not even real.”

Flicking through pages that are ‘airbrush-free zones’, readers can also expect to see fashion models and singing sensation Jessica Mauboy looking amazingly natural. In fact, the only images with any retouching are those already altered before being supplied to DOLLY.

There are also moving interviews with three girls who are recovering from eating disorders. DOLLY editor Gemma Crisp said: “Negative body image is at an all-time high in Australia and many people are blaming the media for using unrealistic, air-brushed images where so-called “flaws” like scars and pimples are nowhere to be seen.”

“To combat the pressure placed on young girls to look a particular way, we decided to ditch the airbrushing to show teenage girls the reality of what they’re constantly comparing themselves to.”

Almost 5,000 girls took part in an online body image survey conducted by DOLLY which asked them how they felt about their body, food and exercise. The survey showed that only 16 per cent were happy with their body.

Beauty brand Dove says they are delighted at the announcement made by Dolly magazine that the June issue of the leading teen magazine will be free from airbrushing.

“We know from research that 75% of global and 78% of Australian respondents, strongly agree that they wished the media did a better job of portraying women of diverse physical attractivenessage, shape, and size, therefore we applaud the step taken by Dolly magazine with the launch of its airbrush free issue,” said Lauren Nye from Dove.

Source: ACP Magazines