Remembering Chrissy Amphlett with ‘I Touch Myself Project’

Almost one year after Australian rock legend Chrissy Amphlett lost her battle with breast cancer at the age of 53, ten of Australia’s greatest female singers have united to transform the Divinyls song ‘I Touch Myself’ into an anthem for breast cancer awareness.

On 13th April 2014, a video featuring Olivia Newton-John, Megan Washington, Sarah McLeod, Katie Noonan, Sarah Blasko, Suze DeMarchi, Deborah Conway, Kate Ceberano, Little Pattie and Connie Mitchell performing a tender rendition of ‘I Touch Myself’ was launched on YouTube. To date, the video has received more than 270,000 views.

Chrissy’s family and friends say she was passionate about spreading awareness around the importance of early detection of breast cancer and wanted the Divinyls song ‘I Touch Myself’ to become an anthem for women’s health around the world. As a tribute, Chrissy’s family and friends, the Cancer Council NSW and communications agency JWT Sydney, have come together to turn her dream into reality with the I Touch Myself Project.

Chrissy’s husband Charley Drayton wants to make sure Chrissy’s legacy lives on to help women better detect breast cancer. “Chrissy voiced it clearly – she wished for all women to be mindful of themselves when they heard the tune; to be good to themselves inside and out,” said Charley.

The I Touch Myself Project campaign will ask women to ‘touch themselves’ to get to know the look and feel of their breasts. With the support of the ten female vocalists and celebrity ambassadors including Deputy Opposition Leader Tanya Plibersek, celebrity chef Kylie Kwong and RocKwiz’s Julia Zemiro, the campaign is aiming to attract media attention and create a lot of buzz on social media.

The I Touch Myself Project will share Chrissy’s worldwide hit song of the same name as a way of reminding women to be in touch with their bodies and, if something’s not right, see their doctor.

The campaign is supported by a website: itouchmyself.org; and a social media campaign that encourages people to share how they’ve been touched by breast cancer using the hashtag #itouchmyselfproject on Twitter, Instagram, Facebook & Google+.