As the sun begins to set on 2015, Twitter has analysed the years’ worth of Tweets. As the world’s largest platform for live, public conversations, in 2015 Twitter was the place where Aussies started, joined or followed local and global conversations in real time. Not surprisingly: celebs, reality TV and the entertainment industry really piqued our interests in 2015!
It has been a massive year for the entertainment industry, from the most Retweeted Tweet EVER from Harry Styles, member of One Direction, 5SOS continuing to dominate the global music landscape, to Cody Simpson returning home to perform to sell out gigs, and Troye Sivan also taking the music world by storm. Zayn Malik decided to depart from One Direction to huge controversy, while Kanye West made headlines when he announced that he would one day run for President in the United States.
Further to this, reality TV drove a mass of conversation on the platform, with My Kitchen Rules and Eurovision featuring in the 10 fastest-rising hashtags in Australia.
Top 10 Hashtags in Australia 2015
Australians come to Twitter for many reasons, with the main ones reflected in the top ten trends locally in 2015. My Kitchen Rules and Eurovision were two of highest trending television programs for 2015, and 5SOS once again dominated Australian Twitter trends, taking out 5th place.
Australia’s Number 1 ReTweet 2015
The the most Retweeted Tweet from an Australian was from @Michael5SOS, Michael Clifford from 5 Seconds Of Summer.
He Tweeted a shocking photo of his bandaged face after accidentally walking into a pyrotechnics display and burning himself during 5 Seconds of Summer’s June 13 London concert, registering 162,497 ReTweets.
Top 10 Australian Twitter Accounts 2015
When it comes to the most followed Australians on Twitter, our many world famous entertainment superstars dominate, with each of them using Twitter to give their massive global fan bases great insider access.
@CodySimpson is the most followed Australian on Twitter followers and to celebrate, Twitter created an emoji just for him. He was the first person in the world ever to have a Twitter emoji made of their face!
The @5SOS boys are gaining on him though. @Luke5SOS racked up almost 2 million new followers this year.
There are also some new entries to the list, headed by @TroyeSivan who has had an amazing year on Twitter including ReTweets and shout outs from @Adele and @TaylorSwift13.
Most Tweeted Emojis around the world
Emojis have become such a huge part of how many of us communicate and sometimes Tweets can be made up entirely of smiley faces or love hearts – just ask Julie Bishop who has been dubbed the Queen of the Emoji for her Tweeting sprees.
This year Twitter launched a host of Twitter emojis in Australia for Cody Simpson, the Cricket World Cup, footy finals and the ARIA awards which users have loved using.
Twitter has compiled the most popular emojis used on the platform in 2015, with ‘face with tears of joy’ taking pride of place as number 1, while ‘smiling face with heart-shaped eyes’ took out number 2. Check out the full list below:
Trending Around the Globe on Twitter 2015
As a global, live, real time, public and conversational platform, the Year on Twitter also transcended Australia’s borders. Check out the below insights from the global Twitter team for an insight into the year that was, from around the world.
Top #OOT (only on Twitter) moments
Every year, there are thousands of what we call “Only on Twitter” moments – things that while they might not have attracted the most Retweets or trended that highest, demonstrate the power of the platform.
#GetFree was the hashtag for the Twitter emoji to celebrate award-winning Australian singer/songwriter and global superstar @CodySimpson’s homecoming gigs presented by Twitter. Cody was the first person in the world to have a Twitter emoji of their image created for them.
A photo of the same dress seen in different light suddenly went viral on Twitter and captured the attention of millions of people who marvelled at the optical illusion or delved into the science behind the apparent change of colours. As people debated #BlueandBlack or #WhiteandGold, the dress sparked a global conversation, with more than 4.4M Tweets on February 26 and 27.
To relive more of the biggest moments from around the globe this year, head over to 2015.twitter.com