Swimsuit season is dreaded by women all over the world. The unflattering changing room mirrors, the images of bikini-bearing supermodels and the bright shop lights that highlight every lump and bump … [Read more...]
Christmas Gift Guide and Free Shipping to Australia at J.Crew
New York based clothing label J.Crew is offering FREE Shipping to Australia plus FREE Returns up until 16th December 2013. A favourite of First Lady Michelle Obama, J.Crew has created an online Gift … [Read more...]
Boohoo launches New Plus Size Women’s Clothing Range
We are very excited to announce the launch of the new plus size range at boohoo! Check out the beautiful range of plus size dresses, tops, skirts and more for ladies with curves. The all-new boohoo … [Read more...]
How Rules for Professional Workplace Dress Codes Have Changed
If you are too young to remember those days long ago when men went to work wearing dark suits, fedoras, white shirts and ties, all you need to do is watch a few old movies from the 1930s all the way … [Read more...]
Cate Blanchett becomes the new face of Silhouette eyewear
Silhouette eyewear has chosen actress Cate Blanchett to represent the brand's new Titan Minimal Art collection. Photographed in black and white by renowned photographer Peter Lindbergh, Silhouette’s … [Read more...]
New York Fashion Week: essential sites and social media
Follow New York's Mercedes Benz Fashion Week, which runs September 5-12, and get all the lowdown from the runway and behind the scenes with these links below. Bloggers to follow The Styleline - … [Read more...]
3D scan reveals what high heels are doing to your feet
Addicted to high heels? British researchers have created a new 3-D scan of the female foot in a high-heel shoe, to see exactly what's going on -- and it's not too good. Specialists at Royal National … [Read more...]
Aussie Girl Going Gangbusters in Hawaii
WHEN actress Eva Mendez stops mid interview at the Kahala Resort in Hawaii to point you out in front of a large crowd and demand to have the dress you’ve just designed and worn for the evening, … [Read more...]
Workwear Trends for Spring 2013
Work the trend this coming Spring with classic pieces, relaxed styles, or precise tailored items at Australian women's fashion retailer events. Mix your look with the pictured fully lined Long Sleeve … [Read more...]
Fashion to Die for: Australian designer creates garments for the grave
Australian fashion designer Pia Interlandi's career took on a somewhat ghoulish quality, when she began designing burial garments for the recently deceased. Before 21 pigs gave up their lives to test … [Read more...]
Two Aussie Mums and an Op Shop Bus Tour
No longer the realm of vagabonds or pensioners trying to save a buck, op shopping is now decidedly hip. There’s a certain satisfied buzz that comes with rummaging around secondhand stores and … [Read more...]
Is Target Australia having an identity crisis?
Target use to occupy the middle space between high end retailers and the lower end of the market. But anyone who has seen their ads on TV lately, could be forgiven for thinking the retailer has gone … [Read more...]
Clothing Styles that make you Look Younger
Did you know the right style of clothes can make you look younger? Most women are unaware of this fact. Here we reveal the styling tips that will help you turn back the clock, without hurting your hip … [Read more...]
Australian Fashion Label replaces models with real mums
Rather than hire models for the photo shoot, Australian fashion label owner Laila Fernandez (pictured), used real mums to showcase her label i&u's Spring range. All the models photographed were real … [Read more...]
FASHION GALLERY AT EBAY EXPANDS FOLLOWING MBFWA
Fashion Gallery at eBay has announced the addition of four much-loved Australian designers to the fashion site. Australian designer brands Lisa Ho and Suboo are launching stores at the Fashion Gallery … [Read more...]
Fashion Gallery at eBay announces MBFWA partnership with Candice Lake
Fashion blogger Candice Lake will capture the hottest street style of Mercedes-Benz Fashion Week Australia (MBFWA) in a partnership with the Fashion Gallery at eBay. Dubbed Vogue Australia’s … [Read more...]
Fashion and Cocktails open L’Oréal Melbourne Fashion Festival 2012
Organisers of this year's L’Oréal Melbourne Fashion Festival (LMFF) chose International Women's Day (March 8th) to kick off a week of festivities in Australia's fashion capital. As some of … [Read more...]
How Do I Look? host Jeannie Mai not your average style guru
She takes women’s style from tragic to magic as host of the Style Network's 'How Do I Look?', but it is Jeannie Mai’s philosophy about fashion that sets the television show apart from the … [Read more...]
Australian Fashion label ‘Aje’ Soars (with a little help from Kate Moss)
If you're trying to establish a fashion label, it certainly doesn't hurt to have someone of Kate Moss' stature, photographed wearing one of your creations. Aje is fast becoming one of Australia’s … [Read more...]
Ethical Aussie Fashion from High in the Himalayas
The wonderful thing about the internet is that you can stumble headlong into incredible people doing fascinating and even life-changing things any day of the week. Stumbling over and ‘finding’ … [Read more...]
Book Review: How to be a Hepburn in a Hilton World
Working as a music publicist in the US, author Jordan Christy has probably witnessed an endless parade of floozy fashion built into the mega marketing machine of music video. Indeed, she could well … [Read more...]
The Towering World of Jimmy Choo: A Story of Power, Profits and the Pursuit of the Perfect Shoe
What is it about women and shoes? Especially glamour puss shoes with sky-high heels, sexy straps and bling? And, with the continued rise and rise of luxury brands across the globe, price and … [Read more...]
Consumers and Retailers Frustrated by Clothing Size Irregularities
According to a report by consumer organisation CHOICE, the lack of a uniform standard for adult clothing sizes in Australia is affecting the online shopping market, with retailers saying Australia … [Read more...]
Classic Kids Couture
Kids’ clothes. I’m so sick of the bedazzlement. The sequins, the lace, the ruffles and frills. The neon, the mesh and most especially the cacophony of branded characters from Hannah to Dora and … [Read more...]
Plus Size fashion retailer City Chic opens in Sydney
Australia’s leading high end plus size fashion retailer brings hot new fashions to Westfield and other shopping centres across Sydney. In the last 12 months City Chic has been involved with modelling … [Read more...]
Help your man to dress to impress
First impressions are everything. Believe it or not, in the first 5 seconds your image influences the people you meet. Within the first 30 seconds people will make judgments about you, based on what … [Read more...]
The Solution for Every Handbag Lover
Borne Naked is the unique handbag liner that sits inside your handbag and holds the contents in organised compartments - keeping all your favourite things in one completely see-through pouch. When … [Read more...]
Celebration of 60s fashion – online
People around Australia can now see the National Archives’ popular exhibition Strike a Pose online.The exhibition, which recently opened, features trends of the 1960s and 1970s in a celebration of … [Read more...]
Death of the High Heel!
Research by Bold 2in1 White Diamond & Lotus Flower in the UK, reveals that 95% of women say they never wear high heels, and more than 3 in 5 women do not know how to do their make-up. The … [Read more...]