Fashion is all about radiating your personality. The clothes and accessories we drape ourselves in are others’ way of working out who we are as individuals. So let’s focus on handbags. Your bag can … [Read more...]
Fashion: Celebrating 100 Years of Power Dressing
Last night Dress for Success Sydney (DfSS) celebrated 100 Years of Power Dressing, raising over $70,000 in the process, to help women in need to achieve economic independence. The event, celebrated … [Read more...]
Fashion: How to Achieve the Chic Casual Look
The chic casual look is for women who are in tune with everyday living, opening themselves up and embracing the different perspectives of the world. Earthy, light and breezy, this look traces its … [Read more...]
Fashion Trends 2016: Prairie Girl
Head to the countryside in romantic silhouettes, folksy florals, and homespun details in dresses, skirts and accessories that pay homage to the Prairie chic fashion trend. Designers including … [Read more...]
Fashion: Top Fashion Trends for Autumn & Winter 2016
It may be warm for most of the year in sunny Australia, but when it comes to the cooler autumn and winter seasons, it’s good to make sure that you have some warmer clothes available. This autumn, … [Read more...]
Fashion: Access to lots of coupon codes for online shoppers in Australia
There's no need to wait for Click Frenzy or end of season sales. You can save money everyday online on fashion, maternity clothing, costumes and much more, simply by using a coupon or voucher … [Read more...]
Need workwear for the office? Check Out these Australian and International Fashion Retailers
Click Frenzy Mayhem maybe over for another year, but you can still can pick up a bargain on clothing, shoes and accessories for the office from these fashion retailers in Australia and overseas. With … [Read more...]
Fashion: How to wear a corset and look fabulous
When it comes to looking your best one of the easiest ways that you can slim your figure down instantly is with the help of a corset. A high-quality corset can be an amazing way for women across the … [Read more...]
Autumn/Winter’s Best Jackets for Women 2016 and how to choose which one is right for you
When it gets a little colder, a good winter jacket will be your first line of defence. Still, choosing the perfect winter jacket for your needs can become a little complicated because of the large … [Read more...]
Swarovski launches 2016 Collection inspired by the underwater world
Inspired by the underwater world, fresh new silhouettes meet an impressive array of aquatic crystal shades in Swarovski's new collection, launched in Australia and worldwide to coincide with the start … [Read more...]
Fashion: Cool Change Autumn/Winter 2016 Collection by JAG
'Cool Change' is the new season collection for men and women by Australian fashion retailer JAG. 'Cool Change' is the new season collection for men and women by Australian fashion retailer JAG. … [Read more...]
When Function Meets Fashion: Finding the Right Sneakers for Your Needs
It isn’t every day that you get the opportunity to wear sneakers, but women all over the world are finding more and more opportunities to sneak them into their wardrobe. In fact, some sneakers are so … [Read more...]
Charli XCX 4 boohoo launched by global fashion retailer
English singer songwriter Charlotte Emma Aitchison, better known by her stage name Charli XCX, has launched an affordable fashion collection for global fashion retailer boohoo. The Charli XCX 4 boohoo … [Read more...]
Christmas Party Fashion Ideas
The holiday season is fast approaching, which means you'll be receiving invitations to family and work related Christmas parties before you know it. And, of course, you'll want to look your very best. … [Read more...]
Spring Racing Fashion 2015
Spring is finally here and we can finally creep out of our winter fashion caves and step out into colourful, beautiful spring bursting with colours and fabulous prints. What’s more exciting? Spring … [Read more...]
Spring Racing Fashion on a Budget
We are right in the middle of Spring Racing Carnival season and this season Australian online fashion retailer THE ICONIC have some amazing brands on board, including Cooper St, Camilla & Marc, TY-LR, … [Read more...]
Fashion Blogger Kate Waterhouse Chasing Style at Chatswood Chase in Sydney
One of Sydney’s leading fashion destinations, Chatswood Chase, has announced prominent fashion blogger and style icon, Kate Waterhouse, as its official style ambassador for its ‘Chasing Style’ … [Read more...]
Fashion: Save Coin with Prom Dresses for Sale Online
Those of us who were teens in the 1980s cannot forget the iconic films of the John Hughes’ movie canon, and, specifically, his teen-centric films, which taught us that geeks can get some, and that the … [Read more...]
Fashion: ‘Sansa Stark’ featured in Karen Millen Autumn / Winter 2015 campaign
Sophie Turner, who plays 'Sansa Stark' on the popular TV series Game of Thrones, is currently featuring in the Autumn/Winter 2015 campaign of international fashion house Karen Millen. The campaign, … [Read more...]
Boardroom To The Bar: Versatile Outfits For The Working Woman
Taking that nine to five outfit out into the evening can be challenging, whether you are dressing for the possibility of spontaneous after-work drinks or for a week where your nights are just as busy … [Read more...]
A History of Heels & How to Survive them in the 21st Century
Ignoring the butchers of ancient Egypt the fashion of heels that we know and love today evolved out of medieval Europe thanks to the denizens of the Middle East. During the 15th and 16th Centuries … [Read more...]
What to Wear to Work: 5 Office-Friendly Must Haves for Spring
As spring officially blows its tepid temps across the outback, our closets whisper for airy, flowing clothes that embrace the season. But flirty frocks and splashy floral prints aren't necessarily … [Read more...]
Top Tips for Cleaning and Caring for Your Suits
For men and an increasing number of women, a well made suit is an investment in their career. So you will want to keep it looking as good as the day you bought it for as long as possible. Did you know … [Read more...]
5 TV characters whose style we love
With so many dime-a-dozen TV characters on our screens, it can be a challenge actually differentiating between them, let alone noticing those with ‘style’. But style isn’t just about fashion – it’s … [Read more...]
Perfect Maternity Outfits for the Spring Racing Season
Want to get into racing season but not sure what to put over that baby bump? Just because you’re expecting does not mean you need to give up your sense of style, or the fun of getting dressed up to go … [Read more...]
Fashion: Career Dressing for Spring 2014
Not everyone can afford designer workwear for the office, but you can still be on trend this season with these pieces for the office from Jacquie E's spring collection. Page 1 of 2 MODERN CAREER … [Read more...]
Style Guide: How to take your jeans from casual to corporate
There’s nothing worse than sitting in your office wearing a tight business skirt, uncomfortable and irritated from 9am to 5pm! Solution: wear your jeans! This might seem ridiculous and you’re … [Read more...]
Sportscraft Celebrates 100 Years as an Iconic Australian Fashion Label
Sportscraft has recruited eight iconic Australians as brand ambassadors for the iconic fashion label's 100 year anniversary campaign. Sportscraft’s Iconic Australians - celebrity chef Kylie Kwong; … [Read more...]
How a farmer’s wife built a National Retail Fashion business online
When Jane Cay left regional Australia to attend university in Sydney, she thought she'd never look back. But after falling in love with a farmer, she found herself living in a small, regional town … [Read more...]
New online tool helps consumers choose safe sunglasses
The Australian Competition and Consumer Commission (ACCC) has released an online tool to help shoppers choose which pair of sunglasses are safest for their eyes. Under the Australian Consumer Law, … [Read more...]
How to Make Work Wear More Glamorous
In fashion terms, the office can be a restrictive environment, we all feel obligated to dress a certain way and to ensure we maintain a conservative appearance to represent our professional attitude … [Read more...]
The “Coolest Clothing Store” in South Africa goes global
Voted the “Coolest Clothing Store” in South Africa’s Sunday Times Generation Next survey, Mr Price (MRP) are now delivering a wide range of affordable fashion for women, men and kids to Australia, the … [Read more...]
How To Choose The Right Swimwear For Your Body Shape
Swimsuit season is dreaded by women all over the world. The unflattering changing room mirrors, the images of bikini-bearing supermodels and the bright shop lights that highlight every lump and bump … [Read more...]
Boohoo launches New Plus Size Women’s Clothing Range
We are very excited to announce the launch of the new plus size range at boohoo! Check out the beautiful range of plus size dresses, tops, skirts and more for ladies with curves. The all-new boohoo … [Read more...]
How Rules for Professional Workplace Dress Codes Have Changed
If you are too young to remember those days long ago when men went to work wearing dark suits, fedoras, white shirts and ties, all you need to do is watch a few old movies from the 1930s all the way … [Read more...]
Cate Blanchett becomes the new face of Silhouette eyewear
Silhouette eyewear has chosen actress Cate Blanchett to represent the brand's new Titan Minimal Art collection. Photographed in black and white by renowned photographer Peter Lindbergh, Silhouette’s … [Read more...]
New York Fashion Week: essential sites and social media
Follow New York's Mercedes Benz Fashion Week, which runs September 5-12, and get all the lowdown from the runway and behind the scenes with these links below. Bloggers to follow The Styleline - … [Read more...]
3D scan reveals what high heels are doing to your feet
Addicted to high heels? British researchers have created a new 3-D scan of the female foot in a high-heel shoe, to see exactly what's going on -- and it's not too good. Specialists at Royal National … [Read more...]
Aussie Girl Going Gangbusters in Hawaii
WHEN actress Eva Mendez stops mid interview at the Kahala Resort in Hawaii to point you out in front of a large crowd and demand to have the dress you’ve just designed and worn for the evening, … [Read more...]
Workwear Trends for Spring 2013
Work the trend this coming Spring with classic pieces, relaxed styles, or precise tailored items at Australian women's fashion retailer events. Mix your look with the pictured fully lined Long Sleeve … [Read more...]