English singer songwriter Charlotte Emma Aitchison, better known by her stage name Charli XCX, has launched an affordable fashion collection for global fashion retailer boohoo. The Charli XCX 4 boohoo … [Read more...]
Christmas Party Fashion Ideas
The holiday season is fast approaching, which means you'll be receiving invitations to family and work related Christmas parties before you know it. And, of course, you'll want to look your very best. … [Read more...]
Spring Racing Fashion 2015
Spring is finally here and we can finally creep out of our winter fashion caves and step out into colourful, beautiful spring bursting with colours and fabulous prints. What’s more exciting? Spring … [Read more...]
Spring Racing Fashion on a Budget
We are right in the middle of Spring Racing Carnival season and this season Australian online fashion retailer THE ICONIC have some amazing brands on board, including Cooper St, Camilla & Marc, TY-LR, … [Read more...]
Fashion Blogger Kate Waterhouse Chasing Style at Chatswood Chase in Sydney
One of Sydney’s leading fashion destinations, Chatswood Chase, has announced prominent fashion blogger and style icon, Kate Waterhouse, as its official style ambassador for its ‘Chasing Style’ … [Read more...]
Fashion: Save Coin with Prom Dresses for Sale Online
Those of us who were teens in the 1980s cannot forget the iconic films of the John Hughes’ movie canon, and, specifically, his teen-centric films, which taught us that geeks can get some, and that the … [Read more...]
Fashion: 10 Covetable Coats for Autumn / Winter 2015
Whether you’re choosing a timeless classic or a right-now fashion statement, a coat is an investment piece, so it should always be impeccably cut, perfectly tailored and immaculately finished - like … [Read more...]
Fashion: ‘Sansa Stark’ featured in Karen Millen Autumn / Winter 2015 campaign
Sophie Turner, who plays 'Sansa Stark' on the popular TV series Game of Thrones, is currently featuring in the Autumn/Winter 2015 campaign of international fashion house Karen Millen. The campaign, … [Read more...]
Boardroom To The Bar: Versatile Outfits For The Working Woman
Taking that nine to five outfit out into the evening can be challenging, whether you are dressing for the possibility of spontaneous after-work drinks or for a week where your nights are just as busy … [Read more...]
A History of Heels & How to Survive them in the 21st Century
Ignoring the butchers of ancient Egypt the fashion of heels that we know and love today evolved out of medieval Europe thanks to the denizens of the Middle East. During the 15th and 16th Centuries … [Read more...]
What to Wear to Work: 5 Office-Friendly Must Haves for Spring
As spring officially blows its tepid temps across the outback, our closets whisper for airy, flowing clothes that embrace the season. But flirty frocks and splashy floral prints aren't necessarily … [Read more...]
Fashion: Dresses for Spring Racing 2014
The Spring Racing season has started, and Karen Millen Australia has the perfect dresses for the occasion, including key looks for the Melbourne Cup Carnival, as chosen by Australian Fashion Blogger … [Read more...]
Top Tips for Cleaning and Caring for Your Suits
For men and an increasing number of women, a well made suit is an investment in their career. So you will want to keep it looking as good as the day you bought it for as long as possible. Did you know … [Read more...]
5 TV characters whose style we love
With so many dime-a-dozen TV characters on our screens, it can be a challenge actually differentiating between them, let alone noticing those with ‘style’. But style isn’t just about fashion – it’s … [Read more...]
Perfect Maternity Outfits for the Spring Racing Season
Want to get into racing season but not sure what to put over that baby bump? Just because you’re expecting does not mean you need to give up your sense of style, or the fun of getting dressed up to go … [Read more...]
Fashion: Career Dressing for Spring 2014
Not everyone can afford designer workwear for the office, but you can still be on trend this season with these pieces for the office from Jacquie E's spring collection. Page 1 of 2 MODERN CAREER … [Read more...]
Style Guide: How to take your jeans from casual to corporate
There’s nothing worse than sitting in your office wearing a tight business skirt, uncomfortable and irritated from 9am to 5pm! Solution: wear your jeans! This might seem ridiculous and you’re … [Read more...]
Sportscraft Celebrates 100 Years as an Iconic Australian Fashion Label
Sportscraft has recruited eight iconic Australians as brand ambassadors for the iconic fashion label's 100 year anniversary campaign. Sportscraft’s Iconic Australians - celebrity chef Kylie Kwong; … [Read more...]
How a farmer’s wife built a National Retail Fashion business online
When Jane Cay left regional Australia to attend university in Sydney, she thought she'd never look back. But after falling in love with a farmer, she found herself living in a small, regional town … [Read more...]
New online tool helps consumers choose safe sunglasses
The Australian Competition and Consumer Commission (ACCC) has released an online tool to help shoppers choose which pair of sunglasses are safest for their eyes. Under the Australian Consumer Law, … [Read more...]
How to Make Work Wear More Glamorous
In fashion terms, the office can be a restrictive environment, we all feel obligated to dress a certain way and to ensure we maintain a conservative appearance to represent our professional attitude … [Read more...]
The “Coolest Clothing Store” in South Africa goes global
Voted the “Coolest Clothing Store” in South Africa’s Sunday Times Generation Next survey, Mr Price (MRP) are now delivering a wide range of affordable fashion for women, men and kids to Australia, the … [Read more...]
How To Choose The Right Swimwear For Your Body Shape
Swimsuit season is dreaded by women all over the world. The unflattering changing room mirrors, the images of bikini-bearing supermodels and the bright shop lights that highlight every lump and bump … [Read more...]
Boohoo launches New Plus Size Women’s Clothing Range
We are very excited to announce the launch of the new plus size range at boohoo! Check out the beautiful range of plus size dresses, tops, skirts and more for ladies with curves. The all-new boohoo … [Read more...]
How Rules for Professional Workplace Dress Codes Have Changed
If you are too young to remember those days long ago when men went to work wearing dark suits, fedoras, white shirts and ties, all you need to do is watch a few old movies from the 1930s all the way … [Read more...]
Cate Blanchett becomes the new face of Silhouette eyewear
Silhouette eyewear has chosen actress Cate Blanchett to represent the brand's new Titan Minimal Art collection. Photographed in black and white by renowned photographer Peter Lindbergh, Silhouette’s … [Read more...]
New York Fashion Week: essential sites and social media
Follow New York's Mercedes Benz Fashion Week, which runs September 5-12, and get all the lowdown from the runway and behind the scenes with these links below. Bloggers to follow The Styleline - … [Read more...]
3D scan reveals what high heels are doing to your feet
Addicted to high heels? British researchers have created a new 3-D scan of the female foot in a high-heel shoe, to see exactly what's going on -- and it's not too good. Specialists at Royal National … [Read more...]
Aussie Girl Going Gangbusters in Hawaii
WHEN actress Eva Mendez stops mid interview at the Kahala Resort in Hawaii to point you out in front of a large crowd and demand to have the dress you’ve just designed and worn for the evening, … [Read more...]
Workwear Trends for Spring 2013
Work the trend this coming Spring with classic pieces, relaxed styles, or precise tailored items at Australian women's fashion retailer events. Mix your look with the pictured fully lined Long Sleeve … [Read more...]
Fashion to Die for: Australian designer creates garments for the grave
Australian fashion designer Pia Interlandi's career took on a somewhat ghoulish quality, when she began designing burial garments for the recently deceased. Before 21 pigs gave up their lives to test … [Read more...]
Two Aussie Mums and an Op Shop Bus Tour
No longer the realm of vagabonds or pensioners trying to save a buck, op shopping is now decidedly hip. There’s a certain satisfied buzz that comes with rummaging around secondhand stores and … [Read more...]
Is Target Australia having an identity crisis?
Target use to occupy the middle space between high end retailers and the lower end of the market. But anyone who has seen their ads on TV lately, could be forgiven for thinking the retailer has gone … [Read more...]
Clothing Styles that make you Look Younger
Did you know the right style of clothes can make you look younger? Most women are unaware of this fact. Here we reveal the styling tips that will help you turn back the clock, without hurting your hip … [Read more...]
Australian Fashion Label replaces models with real mums
Rather than hire models for the photo shoot, Australian fashion label owner Laila Fernandez (pictured), used real mums to showcase her label i&u's Spring range. All the models photographed were real … [Read more...]
FASHION GALLERY AT EBAY EXPANDS FOLLOWING MBFWA
Fashion Gallery at eBay has announced the addition of four much-loved Australian designers to the fashion site. Australian designer brands Lisa Ho and Suboo are launching stores at the Fashion Gallery … [Read more...]
Fashion Gallery at eBay announces MBFWA partnership with Candice Lake
Fashion blogger Candice Lake will capture the hottest street style of Mercedes-Benz Fashion Week Australia (MBFWA) in a partnership with the Fashion Gallery at eBay. Dubbed Vogue Australia’s … [Read more...]
Fashion and Cocktails open L’Oréal Melbourne Fashion Festival 2012
Organisers of this year's L’Oréal Melbourne Fashion Festival (LMFF) chose International Women's Day (March 8th) to kick off a week of festivities in Australia's fashion capital. As some of … [Read more...]
How Do I Look? host Jeannie Mai not your average style guru
She takes women’s style from tragic to magic as host of the Style Network's 'How Do I Look?', but it is Jeannie Mai’s philosophy about fashion that sets the television show apart from the … [Read more...]
Australian Fashion label ‘Aje’ Soars (with a little help from Kate Moss)
If you're trying to establish a fashion label, it certainly doesn't hurt to have someone of Kate Moss' stature, photographed wearing one of your creations. Aje is fast becoming one of Australia’s … [Read more...]