Equality is a word that has made its way into the mainstream media cycle and it seems set to stay there, but not everyone is working with the same definition.
In recent weeks, the federal government has sought to boost the pay of thousands of social workers and professional carers in a bid to make pay conditions more equal.
ABC columnist Megan Tyler ran a recent opinion piece on marriage and equality, while the issues of television coverage and sponsorship deals are major issues for many women in sport.
And a number of businesses are doing their best to make working hours more flexible, as well as family friendly in a bid to promote greater gender equality in the office.
Yet despite recent gains, it seems that many women are still playing a game of catch-up when it comes to standing shoulder-to-shoulder with male peers.
The Australian Women Chamber of Commerce and Industry (AWCCI) is hoping that inequality in the business world will soon be a thing of the past and is launching a nation wide campaign today (November 29) to improve working conditions for women and encourage an entrepreneurial spirit.
According to the AWCCI if change continues at its current pace women will have to wait another 179 years for equality in business, which in the words of Yolanda Vega, chief of the AWCCI, is simply too far away.
Ms Vega said: "This is totally unacceptable and one of the many reasons why women are walking out of corporations and starting their own business."
"We understand that prevention is better than a cure," says Vega.
"Information is power and we need the information to ensure success for our economy and the small businesses that are the backbone of this country."
The AWCCI is aiming to conduct a national research project on women running small businesses and is looking for 700,000 participants.
The not-for-profit organisation wants to hear from women in rural, regional and urban Australia to learn more about their experiences, trials and successes outside of the corporate world.
It is also felt that detailed information in this area will help to identify ways that workplaces can be improved, thus push the concept of a fair go beyond male-dominated environments.
Ita Buttrose, AWCCI Advisory Board Member, asserts: "For too long the enterprising women running small to medium-sized businesses in Australia have not had their voices heard, yet they are important contributors to our country's economy."