Bakers Delight stores across the nation will actively support Australians affected with breast cancer from 24th April – 14th May, 2008.
100% from the sale of specially prepared Pink Finger Buns during the Pink Bun Fundraising Campaign will go directly to Breast Cancer Network Australia (BCNA) – helping them continue to assist the 36 women a day diagnosed with breast cancer across Australia.
More than 620 Bakers Delight bakeries throughout Australia are supporting the 2008 Pink Bun campaign and will be organising a variety of community activities to raise awareness of the impact of breast cancer.
BCNA CEO and breast cancer survivor, Lyn Swinburne, said the campaign is a wonderful way to encourage communities and Australia as a whole, to pay tribute to women and their families affected by breast cancer.
“Bakers Delight helps us make a genuine difference to the lives of thousands of women each year and its great to see so many stores nationwide getting involved in their local communities,” Lyn said.
“Monies raised during the Pink Bun campaign will help BCNA distribute My Journey Kits to women newly diagnosed with breast cancer. So far BCNA have distributed over 25,000 My Journey Kits – a comprehensive information kit distributed free of charge regardless of where the woman lives in Australia,” she added.
Now in its eighth year, the Pink Bun campaign has raised almost $2 million, directly supporting thousands of women and their families throughout their breast cancer journeys. Along with buying a Pink Finger bun, Bakers Delight customers are encouraged to leave a personal message in support or memory of a loved one with breast cancer in their community by sponsoring a Pink Lady silhouette at their local store. The community’s sponsored Pink Lady silhouettes will be displayed in the Bakers Delight store as a visual demonstration of local support.
Every Bakers Delight bakery will be creatively decorated in pink during this campaign as they compete for the annual Pink Lady Award, recognising their efforts in raising awareness and valuable dollars for breast cancer. The public is encouraged to get behind the efforts of their favourite bakery and vote for them online at www.bcna.org.au.