After a busy Christmas period, January is traditionally a “slow” time for many retail businesses with most of them experiencing a sharp drop in the number of customers. However, January is also the time when the media are most receptive to receiving press releases with a positive message for their readers/viewers.
Many business, especially those in retail, experience a post-Christmas slump in the month of January. If your business is in need of a post-Christmas boost, try one or more of these media release ideas for January by Publicist and Marketing Consultant Linda Reed-Enever:
Tip: “If this is your “slow” time of year start writing an article bank that you can submit when the call outs happen,” says Linda Reed-Enever.
- New Year Career tips – the new year often brings career changes and moves share your advice on staying put, changing jobs or climbing the ladder in 2016.
- Valentine’s Day – it’s the day of love if you have tips for the guys or a great product now, is the time to share theses in a release. Tips for singles are also a hot topic at this time of year.
- Make Predictions! It is a New Year make predictions about what 2016 will mean for your industry and trends that you think may occur.
- Over indulgence often occurs in late December, and January stories around getting your health and budget back on track are great for January too.
- Australia Day – the 26th is Australia day themed releases around what it means to be Australian, Aussie Recipes, Traditions and twists on recipes are traditions are all needed at this time of year.
- Back to school – the online Media and dailies are looking for the latest products, survival tips for parents and kids as well as the highly sought after lunchbox ideas.
- Style Tips for back to work, revamping your wardrobe and the school gate.
- Weekend jobs and tips for DIY around the home – summer is the time of odd jobs do you have products or tips you can promote?
- Getting organised – the new year brings out the organisation bug and tips on how to tidy, clean and get organised are often well received by the media!
- January is also the month when we see school leavers moving out of the home and heading off to uni. For many families, this can be an emotionally stressful time can you help with some tips.
Publicist and Marketing Consultant Linda Reed-Enever is the Principal Director at ThoughtSpot PR and Media Connections. Linda lives and breathes publicity with a passion for connecting everything from people to ideas and her ‘can do’ attitude and entrepreneurial spirit inspires and motivates.