We all know the ‘usual’ marketing strategies for our online businesses. It revolves around content, social media, SEO, websites etc, etc. But, did you know there are more powerful methods out there? We’ve been studying some of the lesser-used marketing channels. What we discovered was quite astonishing. There are, in fact, some marketing tricks that are way more effective than you think. So, grab a cup of coffee, and let’s get stuck into these surprising successes.
Okay, so email marketing is probably the most obvious item on this list. We all know that emails are an essential part of our strategy. But, you might not know how essential. Almost all modern marketing bloggers report that email is their single biggest driver of sales. That’s right. Email sends more customers to your website than any other channel. More than Facebook, more than Twitter. If you’re running a business from home, start collecting email addresses and sending newsletters now!
Mobile marketing is still finding its feet in the new world. But the results are already staggering. The best thing about mobile marketing is that you get right into your customer’s world. Right onto their phone. The best method of mobile marketing is a good app where you can send push notifications. But, don’t forget about SMS software either. Sending your customers a text is still a powerful way to sell. Our local takeaway sends a marketing text every Friday evening without fail. We’re powerless to ignore it!
Pinterest & Instagram
When we talk about social media marketing, we instinctively think of Facebook and Twitter. They are the dominant leaders when it comes to sheer numbers. But, are they effective marketing channels? Not compared to Pinterest and Instagram! Recent statistics show that Instagram has a much higher engagement rate than any other platform. More of your followers see your posts, and a lot more engage with it. Pinterest, on the other hand, drives more sales than any other social media platform.
YouTube is another platform that we’re all aware of. But, we must stress how effective it is! YouTube has a built-in audience of tastemakers and influencers. It’s also the second biggest search engine on the planet. You can spend thousands on your SEO services, but if you’re ignoring YouTube, you’re ignoring half your search traffic! Set up a channel now, and start thinking about compelling, relevant content to upload. Consider taking out a couple of YouTube adverts too.
Before you dismiss LinkedIn as a dull, professional site, remember that everyone is registered there. Well, anyone who’s anyone in your industry. And you can market yourself and your business very well there. You can start by posting relevant content and articles. Let your networking circulate them to the right people. Marketing isn’t just about reaching a lot of people; it’s about reaching the right people. LinkedIn will help you do that.
Have you been ignoring any of these essential marketing channels? If so, it’s time to dip a toe in the water, and see how they might work for you.