Organic search makes up one-third of website traffic and is essential in marketing, blogging, and branding.
Search Engine Optimisation (SEO) is key to expanding your website’s visibility through organic search. However, for successful SEO strategies, you need to have extensive knowledge of how search engines work – one of which is the ever-changing dynamics of search engine algorithms.
Today, we’ll discuss some tips to master SEO.
Links are imperative for any site as they are one of Google’s key ranking factors. A recent study on about a million Google search results shows that fewer backlinks on a site means lower rankings. Invariably, sufficient backlinks on a site will keep the site on top of search results when paired with other SEO work.
The challenge, however, is not inserting links into content; the challenge is inserting the correct links. Therefore, one needs to have knowledge of link building tactics to insert valid links on websites. Meanwhile, you may not need a vast knowledge of link building tactics to find a valid link for your content. A simple tip is inserting links to authoritative and relevant sites.
Produce Quality Content
Content is another critical Google ranking factor. When you master the art of producing quality content, you are already a master of other ranking factors.
By quality content, we mean content that contains relevant and valuable information for customers. One measurement for checking quality is the session duration. Session duration refers to the time customers spend on a site. When customers spend a long time on your site, it is a pointer that the site produces relevant and helpful info; it is a sign for Google indicating that they are still active.
An excellent way to produce quality content is to produce long-form content. Long-form content affords you the space for infusing keywords and producing relevant information for customers.
Input Effective Headlines and Meta Description
You cannot downplay the role of titles and meta descriptions in search engine optimisation services. These are a site’s first contact with customers in search, and are capable of encouraging customers to click on a site’s link.
Metadata indirectly affects your site’s ranking by affecting the Click-Through-Rate (CTR) from search. Sites with low CTRs send a negative signal to Google’s algorithm and may lose rankings.
To make your site more attractive, start by following these tips:
○ Place your keywords naturally at the beginning of your title
○ Create emotional or curiosity-tickling headlines to make them catchy
○ Ensure the description contains the keyword and summarises the article’s content
Boost your User Experience (UX)
Metadata, quality content, and links are essential, but customers’ experiences on your website are weightier than all. If you produce quality content but have slow-loading pages, users will most likely exit your site without a second thought. This is a negative signal sent to Google and will result in a loss of rankings.
To boost your user experience, you can increase your site’s loading time by deleting plugins and cropping images. Another effective UX booster is keeping the site simple and clean; customers enjoy sites with easy navigation and this will reduce unnecessary lag. Finally, you must limit the ads on your site to avoid frustrating users.
Consider Alt Tags
Alt tags are text alternatives for search engines. They describe your images and videos and allow accessibility for users and search engines. Using Alt tags broadens your customer target range, as it includes customers that use screen readers and text only users to access your site.
SEO has many ranking factors with changing algorithms that make it difficult for brands to catch up with the constant updates. Nevertheless, some factors stay at the top and are essential for Google’s ranking. For example, backlinks, quality content, and user experience directly and indirectly affect your SE0. These tips can help you start seeing improvement!