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You are here: Home / NEWS & POLITICS / Promoting your business by publishing articles online

Promoting your business by publishing articles online

25 March 2010 by Wendy Moore

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Article writing is one of the most popular ways of promoting people, products and services today. This method has also been proven time and again to be effective in drawing more visitors to websites and achieving increased sales.

Articles need to be interesting and written well in order to get published and read by a wide audience. They have to convey a clear message and be easily understood to be appreciated by web users.

To be successful in promoting your products or services, articles need not be limited to one’s specific website or blog. Writers can publish their articles in a variety of ways on the internet. And the best part in promoting your articles online is it is absolutely free.

Websites/Blogs
Having a website is the first step to getting your articles read by other web users. If you link with other websites or blogs, you can ask the authors of those sites to publish your articles and you can do the same for their articles in return. This is ideal if you have established reciprocal links. Also, when other bloggers or writers trust you as an experts and authority in your specific field, they won’t hesitate to link to your articles any time they need to share quality content on their own website.

Article Submission Directories
There are numerous article directories where you can submit your articles for f.ree. All you need is to register on their site, confirm via an email notification and you’re ready to get started submitting your articles.
Some sites take a few days to a few weeks to approve an article for publication due to the large volume they receive every day. Usually, you’ll receive an email when your article has been approved and goes online on their website.

Remember to choose the right category when submitting your articles to directories. This is important so that your target audience will be able to easily find your articles once they search in your particular category. Failure to select the category correctly can result in non publication of your articles.

Media Publications
The media can be a big help when it comes to promoting your articles on the internet. They are masters in information dissemination and entertainment and it is a must for you as a writer to connect them.

You can submit your articles to online magazines, newspaper publications and websites of broadcasting companies. Find out first if they accept contributions. Then submit your article and monitor when it gets published. If it is taking a while to appear online, you will need to follow them up with a call or email to make sure that they received it.

Networking Sites
If you’re a member of networking sites in your area of expertise, most offer the opportunity to publish articles on the site or on their blog. This is usually free of charge as long as you follow their article submission guidelines.

The Savvy Web Women site is a great example of a site where you can submit your articles. Members of the Savvy Web Secrets mentoring program can post articles on the Savvy Web Women website to promote their business as often as they wish.

Publishing articles online is a great way to attract additional web traffic and connect with your target market. Be consistent in writing quality articles targeted to your area of expertise and you’ll position yourself as an expert author in your field of interest.

About Wendy Moore
Wendy Moore is founder of www.savvywebwomen.com and creator of the Savvy Web Secrets Mentoring Program – the step-by-step, hold your hand program that gives you the tools and confidence to become internet savvy. To receive your F.R.E.E. Special Report and weekly how-to articles to expand your online internet toolkit, visit www.savvywebwomen.com.

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