To grow your business, whether big or small, you should have an online presence. The number of people using mobile phones to search for a company, product, or brand online is growing, and by not having a website, your business cannot reach them. Your small business will find it easy to expand its operations through a functional website in this digital age.
A website draws visitors by providing information about your business, product, and service. However, it requires a domain name for the users to identify your business or eCommerce store online. Your website will be unreachable without a domain. A valid website address offers credibility and protects your business’ integrity.
People will presume you are dependable if you have a unique and recognizable domain name. Furthermore, using country-code domains like .au domain or .com.au domain give your customers more confidence and establish trust in them.
Having said that, it is not easy to choose an appropriate name for your website because there are millions of websites that are identified by unique and separate domain names. For this reason, it is essential to verify domain name availability before choosing your domain name. It is worthwhile to spend some time and effort exploring and selecting an appropriate domain website address.
A domain should represent your company, business, or services. By choosing a relevant domain name, you can help people know your business, as well as your products or service, brand, and reputation. It will assist you in increasing your sales. Maybe, you will not be able to find a suitable domain name for your website.
If the name you wish to have is a top-level domain, it may be expensive. You can seek the assistance of a trusted domain registrar to ease the website domain search. A registrar is licensed to register your domain and upload your details to the registry. Your website will be visible to the public once you have completed the registration procedure and the registrar uploads your website information on the registry.
By using the domain name availability tool, a registrar can assist you in finding a good and distinctive name for your website. Nevertheless, you can choose a domain name related to your product, brand, or business. To have an effective and appealing domain name for your website, you need to:
Select a simple and memorable domain name
Most websites that perform well online have simple, short, pronounceable, and easy-to-remember domain names. For instance, leading websites in Australia use short .au domain names like ‘twitter.com,’ ‘telstra.com.au,’ and ‘bunnings.com.au.’ People looking for consumables will remember your website’s name, and you will receive more organic traffic. Avoid using numerals, special characters, or hyphens in your domain name.
Choose distinctive and simple domain names that do not contain digits or hyphens to increase traffic. People find it difficult to recall a name with a combination of special characters and digits. When users enter such names, they tend to make mistakes, and the search engine will take them to the page closely linked to the search.
Choose the correct domain extension
Your domain must have an appropriate domain extension. You can choose between top-level domains (TLDs) and country-code TLDs. If your company operates in other countries, you can select top-level domains such as ‘.tech,’ ‘.net,’ ‘.com,’ ‘.online,’ ‘.co,’ ‘.store,’ and ‘.org.’ If your customers are from Australia, you can use ccTLDs .au domains such as ‘.com.au,.org.au,.sydney,.net.au, or.asn.au’.
Use the website domain name tool
It is advisable to use a website domain name tool to check the availability of domain names for your website. After completing the registration procedure, make sure your website is online. You may also utilize the backorder snap system to locate the desired name.
In short, finding a distinctive and appropriate domain for your website requires you to follow the suggestions provided. Look for .au domain extensions for websites targeting local markets in Australia.