Smartline Personal Mortgage Advisors has taken the number one spot in this year’s topfranchise awards, followed closely by Aussie Pooch Mobile in second place and third place winner Drummond Golf. Pandora Jewellery placed fourth in the Top 10 for 2012 as rated by franchisee satisfaction surveys carried out in Australia.
A recent survey of more than 1000 franchisees for topfranchise.com.au by research house 10 THOUSAND FEET, revealed the secret to job satisfaction for franchisees during economic uncertainty was passion for their jobs.
Brisbane franchisee Pier Wernigk (pictured) who has been with Smartline Personal Mortgage Advisers for over a decade, says her passion burns as strongly today as it did when she first started.
“For most of my customers buying a house is one of the most significant and exciting moments in their life. I never get tired of being part of the excitement and helping them get their home loan,” Wernigk said.
Dog washing franchise Aussie Pooch Mobile took out second place in the 2012 topfranchise awards. Over 50 percent of their franchisees were originally dog loving customers of Aussie Pooch Mobile, including Glenwood NSW franchisee Wade Rutledge whose passion for dogs has enabled him to make money doing something he loves.
“I absolutely love what I do. Being an Aussie Pooch Mobile franchisee is more than just a job, it’s a passion and it also has benefits for my gorgeous dog who gets VIP service. With a focus on having happy repeat customers and a steady income stream I’m washing my way to financial freedom,” Rutledge said.
Golf sports retailers Drummond Golf franchisees said they enjoyed the balance between advising customers in store and networking while playing golf with their best customers. Pandora Jewellery franchisees said they loved customers sharing their life stories with them as they bought charms to match significant moments in their lives.
Top 10 Franchises of 2012
1. Smartline Personal Mortgage Advisers
2. Aussie Pooch Mobile
3. Drummond Golf
5. Worldwide Online Printing
6. Mister Minit
7. Embroid Me
8. Snap-on Tools
9. Bucking Bull
10. Kwik Kopy
10 THOUSAND FEET and topfranchise.com.au’s Head of Intelligence Ian Krawitz said a survey of over 1000 franchisees showed a shift in what makes franchisees happy.
“The prolonged economic uncertainty forces franchisees to work harder and draw on their mental energy levels. There has been a realisation that to have the motivation to get through tougher times it can’t just be about money but franchisees need to be passionate about what they do and be energised by the interactions they have with their staff and customers. This could be a love of dogs, jewellery, golf or even the thrills of watching someone get their dream home – it doesn’t matter what the passion is, it just has to be there,” said Mr Krawitz.
“Finances, lifestyle and the support received from franchisors are still critical factors in making the top 10 in the topfranchise awards and having satisfied franchisees but we have seen passion for what franchisees do and the customers they serve increase to over one sixth of what makes franchisees happy.”