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You are here: Home / LIFESTYLE / Aussie Twitter users focus of new study

Aussie Twitter users focus of new study

21 November 2011 by Australian Women Online

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Researchers from the University of Technology Sydney have found that Australians have different tweeting habits depending on their city of residence and women lead the way in terms of social media know-how.

What's in a tweet? Well, the answer to that question may soon be revealed thanks to researchers at the University of Technology Sydney (UTS).

Lead by Dr Suresh Sood the national survey into the tweeting habits of Australians living in the country's capitals has revealed some interesting trends.

Statistics generated from the study show that Australians send 234 million tweets per month or roughly 5,000 a minute and about 60 per cent of users live in either Sydney or Melbourne.

The eight-week research project collected every tweet sent in Australia within that same period and analysed data based on word choice and emotions.

By doing so scientists can now offer a sneak peek into the hearts and minds of everyday Aussies, as well as shedding light on what makes us tick – online.

Sydneysiders are more likely to tweet frequently, but comments can also verge on the side of being rude – Brisbane ran second to the harbour city when it came to the use of profanities.

It seems that those who live in Hobart are internet savvy – generating the highest number of tweets per capita.

Melburnians are for the most part social butterflies, with the highest number of mentions on the social network.

Adelaide is home to a number of affectionate urbanites that aren't afraid to show their feelings in public, while Canberrans send the most aggressive tweets.

It seems that residents in the nation's capital may be out of sync with other high density areas, however.

"So we noticed in Canberra the majority of people on Twitter used anxious or aggressive language and were only happy on a Thursday afternoon compared to earlier in the week for the rest of the Australian cities," said Dr Suresh Sood in an official statement.

In addition to mapping the emotional landscape of social media in Australia the researchers examined the number of women that can be found online at any given time.

And while age-old wisdom, as well as popular opinion, would suggest that women are behind the eight ball when it comes to technology, mums are proving they're internet savvy.

Women make up 54 per cent of the twitter population and men 46 per cent, according to the research findings.

The statistics generated from the survey are consistent with an AC Nielson poll conducted earlier this year, which shows that women make up 55 per cent of social media users in Australia.

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Filed Under: LIFESTYLE, Uncategorized

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