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You are here: Home / LIFESTYLE / Beauty / Choosing the right foundation for your skin tone

Choosing the right foundation for your skin tone

31 March 2014 by Laura Zammit

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close-up face with cosmetic foundationPicking the right foundation for your skin tone and type can be a difficult process. Different brands have different shades making it difficult to find the right one for you. Quite often women will find a colour that looks reasonable and then stick with it, without taking into consideration factors that can impact on your skin such as the environment, seasons and aging.

A common mistake people make when purchasing a foundation is choosing a foundation based on how light or dark their skin is, when really the secret is to look at the undertones of your skin.

We are all either neutral, cool or warm; so next time you’re shopping for foundation, take a little extra time to shop around and find a product that is perfect for you.

Cool
If you’re classified as having a ‘cool’ undertone, the veins on your inner wrist will appear blue, you’ll tend to flush pink when in the sun and burn easy.

When looking for a foundation you should look for ones that use a rosier, redder or blue base; these colours will work together with your skin to produce an even colour, without producing shadows, appearing too light or too dark, and will help to give your skin a natural glow.

Warm
If you’re ‘warm’, the veins on your wrist will appear green rather than blue and you will quickly bronze or darken in the sun.

As your skin generally has more melanin, you are less likely to feel the impact of harsh lighting or the sun, therefore purchasing a foundation that has a golden or yellow base is the right match for you.

Neutral
Neutral ladies are the envy of everyone; you’re the girls who can pull off any shade of lipstick, any eye shadow and any hair colour – lucky girls!

The same goes for foundation, while you need to ensure the tone of the colour is right for your skin, the undertone or base of the product can be red, blue or yellow. Many neutrals find they opt for a golden or yellow base foundation in the warmer months and blue-based in the cooler months.

Now that you’ve identified your undertone, you’re set to identify the right foundation for your skin. Dip a Q-tip into the foundation container and apply it to the centre of your jawline along the side of your face, the space between your chin and the top of your jaw below your ear. The foundation should be invisible; you shouldn’t notice a change in tone or colour in the area you’ve applied with foundation and if you do, this isn’t the right shade for you.

Laura Zammit is an independent business owner with The Body Shop At Home. With a strong passion for make up and making people feel great about themselves, Laura has built an incredibly successful business with The Body Shop At Home. For more information about The Body Shop At Home please visit: http://www.thebodyshop.com.au/TheBodyShopAtHome.aspx

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