Sydney. What a great spot. Vibrant, buzzing, full of people and opportunities. It’s such an incredible place for a new business to launch, and it makes sense given the fact that there is just so much going on there. Starting a new business, or taking your business to the next level is a hugely exciting thing – and something that can be full of challenges. I know when I was launching my business that I made a few mistakes. Well, I say a few but I actually made quite a number. One of the biggest mistakes that I made was not seeking advice and help from a mentor early on in the piece. When I finally did get myself a mentor I asked her for advice, and she said that one of the most critical things I needed to do was to choose the right kind of office space. I thought to myself at the time, ‘How important can this be, really?’ But then after what she told me next, I heeded her advice. I’m happy to say that my business has now grown to the point of being in three cities in Australia, two in New Zealand and one in Singapore. So what did she tell me?
She told me that people make choices about who to work with based on a HUGE amount of factors. The way your brand sounds, the people they deal with. Ultimately though, people choosing to work with you comes down to the prestige associated with your business and your reputation. After all else is considered, people want to feel trust. So, how do you get prestige and trust in a city like Sydney where it’s undeniably expensive and competitive? Thankfully we have a couple of sneaky tips and hints.
Where you position your company is really important
The office address that you have for your company is very important. That’s all very well and good, but how on earth are you supposed to get that Macquarie Place address without the million-dollar budget? The answer: A virtual office (for more on virtual offices you can read about them here: http://www.servcorp.com.au/en/virtual-offices/prices-locations/sydney/). A virtual office is the tech startup answer to growing urban density and an ever-shrinking number of quality offices. You pay for the services of a full-service office (receptionist, phone number, postal services, boardroom) but only on an ad hoc basis – as in when you need them. Because you’re only paying for the things you need you can afford the executive address – because you’re not paying for actual space. This is a brilliant concept as far as getting ahead in Sydney is concerned – especially when address space is at a premium.
Networking is Key
Who you are connected to is almost as important as where you’re located. Be sure that no matter where you go that you have a nice stack of business cards at the ready so that you can’t possibly miss out on the opportunity to make a new connection. Networking opens up heaps of doors in the sense that it’s a great way to meet new people who might be extended friends or associates, and a great way to bring these people closer into your sphere of operations.
Your major take-home lesson here is to ensure that you always focus on delivering the maximum amount of value to your customers and clients, in the best possible way. By giving people more than they expect you can be certain that they’ll be happy with your services and more likely to continue working with you.