• Home
  • About
    • Privacy Policy
    • Write for Australian Women Online
  • Advertise With Us
  • Horoscopes
  • Style
  • Shoe Boutique
  • eFashion
  • Weight Watchers Australia

Australian Women Online

Business, career, health and lifestyle content for women

  • Home
  • BLOG
  • BOOKS
  • BUSINESS
  • CAREER
  • COOKING
  • HEALTH
  • LIFESTYLE
    • Automotive
    • Beauty
    • Fashion
    • Pets
    • Relationships
    • Your Home
    • Your Money
  • TECHNOLOGY
  • TRAVEL
    • Discount Holidays
You are here: Home / BUSINESS / Marketing trends for 2021

Marketing trends for 2021

22 January 2021 by Australian Women Online

Share this:

  • Tweet
  • Email
  • More
  • Share on Tumblr
  • Print
  • WhatsApp

Photo by Campaign Creators on Unsplash

The world of marketing moves so fast it’s challenging to keep up. Just when you think you’ve got a handle on one element of it, up pops another. Many companies have been forced to pivot their business models and marketing very quickly over the last 12 months to cope with the COVI-19 pandemic.

Marketing trends in 2021 won’t be introducing anything completely new, but they will focus on how and when these channels are used.

As with all successful marketing, it stems from a well thought out corporate strategy from which the overall marketing strategy is designed to support. This is true whether you have a software business is listed on the ASX or is just starting out.

Here’s what to look out for in 2021.

Virtual events will become the norm

The events industry had to change fast last year. Those company’s whose sales funnels rely on regular events found themselves at the forefront of the adoption of virtual events.

In addition to taking events online, asynchronous events will become more popular too where ‘attendees’ enter the event at a predetermined point (at any time) and are presented with on-demand content, forums to network in and access to the event organiser.

A well run virtual event is cheaper and has the potential to have a much higher ROI than traditional events. This alone will make sure they are here to stay long after COVID is gone.

Personalization

This is another marketing trend that pops up on these lists every year. That’s because what’s possible with personalization changes all the time. Huge leaps forward are made in the tactics and technology. Consumers are now expecting to see personalized emails, content, video and much more. Generic emails aren’t going to get you very far, personalized content is achievable ad expected.

Influencer marketing

Even though influencer marketing has taken a few knocks recently, with unscrupulous influencers being caught out, it still remains one of the most effective forms of marketing at the moment.

User popular influencers to promote your product to their following is a great way to reach the wider market. The term influencer is wide-ranging too. It can be a well-known celebrity or social media personality, who has millions of followers. Well-targeted micro-influencer campaigns are becoming popular too and don’t require huge budgets.

According to an article in AdAge, 58% of people said that they had brought a product because of an influencer recommendation in the previous six months.

Purchasing through social channels

Social commerce is lagging behind when it comes to buyer behaviour. Considering how many people find out about products and interact with these brands, the process is quite clunky. More and more companies will focus on a seamless route between social and purchase, without ever needing to leave the platform.

Conclusion

Marketers are spoiled for choice when it comes to the technology and channels available to them. A successful strategy hinges on covering all the basics in terms of brand, content, SEO and social and then building up through different channels that appeal to your target audience.

You May Also Like:

Filed Under: BUSINESS

Ads by Google
  • Facebook
  • LinkedIn
  • Pinterest
  • Twitter

New Content

  • 6 Soothing Recipes To Get You Through Flu Season
  • How to Stay Cool and Productive in Hot Weather
  • How To Get the Best Range and Prices on Boots and Shoes in Australia?
  • Reasons You Should Avoid DIY Plumbing
  • 5 Reasons To Become A Medical Assistant
  • Which is better for skin, CBD oil or hemp oil?
  • Discover The Most Popular Online Casinos in Australia
  • Fire Safety Tips For Your Home Business
  • 5 Looks To Take You From The Office To The Weekend
  • Research Proposal Help Service

Popular Content

  • Sexy and Stylish Short Hairstyles for Women Over 60
  • Moore Weekly Stars
  • Top 9 Cars for Women in Australia
  • The 10 Best Side Dishes For Ribs
  • Australian Wedding Traditions
  • Alice McCall Floral Picasso Midi Dress
  • Aussie Mums open male escort agency catering exclusively to women
  • 6 Soothing Recipes To Get You Through Flu Season
  • These are Australia's biggest female esports players
  • Tigerlily Luana Silk Scarf

Australian Women Online © Copyright 2007 - 2022 Deborah Robinson ABN 38 119 171 979 · All Rights Reserved