New website for Australia’s 4.5 million managers

Ensuring business managers have all the tools required to navigate today’s fast moving business market, CNET Networks Australia today launched BNET Australia; a Web site focused on supporting Australia’s 4.5 million managers as they build their management skills to succeed in their professional roles.

BNET Australia’s key goal is to provide a one-stop resource for Australian businesses of all sizes, to assist in navigating and understanding a wealth of management issues from HR, marketing, sales and financial management, to networking skills and staff management. Since its 2007 launch BNET has quickly outgrown its rivals and currently attracts 9 million monthly unique users. BNET Australia is launching with an audience of over 470,000 unique Australian users.

“Today’s management resources are very fragmented and come mainly through offline sources such as trade publications, manuals, books and corporate training programs. Managers need to spend time identifying these pockets of information and from an online perspective, this is often housed behind subscription firewalls,” said Brian Haverty, Editorial Director for BNET Australia.

“BNET Australia will act as a central meeting point offering the latest information, features, advice, case studies and peer networking facilities to support managers in the types of daily activities that they need to accomplish in order to move their companies and their careers forward.”

BNET Australia is part of an International editorial board including members from Australia, UK and the US ensuring that business management features and content published on the Web site are relevant within a global context. The Web site will also offer relevant local content from specialists in HR, industrial relations and other disciplines where appropriate.

“As Australia continues to grow as an important regional and global economic player, so too does the need for Australia’s business leaders to develop their skills to compete in a fast-moving and challenging business environment,” continues Haverty.

“Our aim is to have a global conversation on subjects which impact managers and aspiring managers alike, their career development and their ability to perform effectively within their organisations. BNET Australia will provide the tools and information to help managers move their businesses and personal careers forward.”

BNET Australia is focused on offering approximately 4.5 million managers in Australia with the country’s largest online business resource for their management needs utilising webcasts, podcasts, over 60,000 Web-based white papers and millions of articles from more than 2,000 recognised business publications including Harvard Business Review, University of Melbourne Law Review and leading international business schools including Cornell and Duke.