Ways to Put Power in the Hands of Your Customers

Telling your customers what they want and how they should buy would be great, but it’s not how things work in the world of business. If you’ve tried adopting that attitude and failed (as most people who aren’t Steve Jobs do), it’s probably time to put power back in the hands of your customers and let them call the shots for a change. That might sound scary to you, but in the end it’ll be best for them and best for you.

So how can you actually make this happen? We’ve got lots of ideas for your consideration and we’re going to discuss them all below. All businesses are different, so it’s up to you to decide which ways are best for you to put power back in the hands of customers, but read on now to get inspired.

Offer a Wider Array of Options

When you offer a wide range of options to your customers, you will ensure that they keep coming back. Whereas if you offered a small and limited amount of options, they wouldn’t really have the power of choice because there wouldn’t be many choices at all on offer. So keep trying to expand what you have to offer people because they’ll definitely appreciate it. And your profits will improve as a result too.

Take Commissions or Provide Bespoke Options

It’s not always the case that customers can find exactly what they’re looking for in the options you have available, even if there are lots of them. However, if you take commissions and provide bespoke options for them to make the most of, they’ll get exactly what they’re looking for. This is about letting them decide what they buy from you, and it’s a huge way to put them in the driver’s seat.

Let Them Contact You and Be Accommodating to Their Requests

Being the kind of business that’s not contactable is never a good sign. It shows arrogance and an unwillingness to interact with customers. So it’s time you started being a bit more accommodating and made it easier for anyone to get in touch. 1800 numbers are good ways to do this if you need a new phone line for the business. And you can try to be more communicative on social media platforms too.

Ask Them for Their Feedback

People have always got things to say after using a company. And this feedback could be crucial for your business if you want to keep improving and meeting the needs of customers. Listening to their feedback puts power in their hands because it means that their thoughts and opinions can actually have a way of shaping the future of the business and where it goes next. That’s got to be a good thing, so start asking questions and listening to answers.

Approach Customer Service in a Way That Puts Customer Needs First

When you’re dealing with some kind of customer service dispute, the only thing that should really matter is the needs of the customer. They’re the ones that matter in this situation, so their needs should be put before any other concerns your business might have at that point of time. It’s something that your customers will notice and appreciate.

Let Customers Change Their Minds

If your customers change their mind at the last minute, this should be up to them. Maybe they want to make a tweak, or maybe they just want to return the product that they bought from you. By letting them change their mind when they want to, you are well and truly putting the power in the hands of your customers, and that’s got to be a good thing.

Allow Plenty of Online Purchasing Options

People like to purchase in ways that suit them nowadays. It’s one of the things that makes online shopping so huge. So if people want to buy on your website, they should be able to do that. If they want to use their mobile phone to buy your products via a mobile-friendly store or app, they should be able to do that too. Give them the power to decide how they buy from you online.

When your customers have control of things in their hands, they will be in a much better position to buy from your business. They want to be the ones calling the shots and having influence. And if they feel empowered in that way by your business, they’ll be more likely to choose you over one of your rivals.