Six months after giving birth to her third child, Jenny Craig’s newest weight loss ambassador, Mel B (aka ‘Scary Spice’), has dropped 15kg in 20 weeks. Having shed the requisite number of kilos, the former Spice Girl is now contractually obligated to show off her new bod for the media, appearing on the cover of this week’s issue of Woman’s Day. And if I sound a little skeptical, it’s because I am.
Woman’s Day is promoting the story as a ‘World Exclusive’. But that won’t be the end of it and I suspect, we’ll be seeing Mel B on morning television and on an upcoming episode of Today Tonight or A Current Affair, real soon. Expect to see Mel B banging on about how hard it is to lose weight after giving birth in your thirties. Yes, those personal trainers can be murder on a celebrity’s ego.
In the media release issued this morning, Mel B said: “I carried a lot of weight when I was pregnant – I was eating for England!”
How could anyone have a problem with that? Personally, I always lay back and think of England whenever I’m eating a packet of crisps!
Are there no fat celebrities left in Australia? Perhaps this is Jenny’s way of telling us that her weight loss program is so successful, she’s single-handedly slimmed down every celebrity mum in Australia…just a thought.
Joining Mel B on the PR campaign will be Dr Andrew Rochford (hasn’t he sold out in a major way) as Jenny’s medical spokesperson. The TV doctor has been retained to highlight the health benefits associated with healthy weight loss post baby.
I think it’s pretty obvious I’m not a fan of celebrity endorsements and to be fair, Jenny Craig isn’t the only company that likes to parade celebrities in front of the media in an attempt to increase sales. Every week my inbox is flooded with dozens of celebrity endorsements and I’m getting a little sick and tired of it. Enough already!
I don’t know Mel B and maybe she is a real nice lady and a fantastic mum. But the one thing I know for sure is that her life is nothing like mine, or yours. I can’t relate my battle with weight gain to hers or to any of the other celebrities Jenny Craig has wheeled out in front of us over the years. I’m a realist, I’m never going to look like a celebrity and neither are my friends and relatives. So how can I trust that Jenny Craig would work for me based on a celebrity endorsement?