The Intelligent Approach to Weight Loss and Body Image

Two Launceston women, Sara Redman (pictured) and Susan Henshaw, have developed a self-paced coaching program designed to help people to feel better about their bodies. The creators of Lighten Up are calling it the intelligent approach to weight loss because unlike most weight loss programs available today, this online coaching program examines individual attitudes to weight loss and body image.

Sara Redman explains, “It’s not a diet. There are no shakes or pills, or regimen. In fact you don’t even have to lose weight if you decide that you don’t want to – which is sometimes what happens when people go through the program.”

“The program helps you to uncover what your mind-set is and then set up the right mind-set to achieve your best body – what it is you can achieve and what it is you really want to achieve. Often when people go through the program they realise that what they were aiming for was either unrealistic or not what they really want.”

More than 80% of diets fail because the person either doesn’t lose the weight, or regains the weight and then some, when normal eating resumes. Fad diets and even the more reputable weight loss programs, fail to examine the issues behind an individual’s decision to lose weight. The reason why they fail to mentally prepare dieters is simple says Redman, “Diet companies want repeat business.”

“It’s really about your mindset and like any major change in your life, you have to have the right mindset to succeed. You wouldn’t even think about going to a public speaking engagement without the necessary mental preparation. Yet thousands of people each day start a weight loss program without giving any consideration to their mindset,” she said.

On 30 April 2009, Sara Redman won the Pitch Club event held in Launceston. Sara literally stepped into a boxing ring and pitched the ‘Lighten Up’ product to a room full of investors, business angels, venture capitalists and other entrepreneur enthusiasts. Those in attendance voted Sara’s pitch as the winning business idea of the night and rewarded her with contacts for three high profile celebrities. “We wanted a celebrity endorsement. We want a woman who has a good profile and who people see as being intelligent.”

The Lighten Up program is available from the website for a one off fee of $99. Redman says, “We won’t ask them for any more money, it’s not about that – it’s about helping them to make permanent change.”

“We are trying to make a break-through in the weight loss industry and help women to get off the diet treadmill and feel good about themselves.”

For more information about the Lighten Up program visit the website www.lightenupnow.com.au